Conversant Whitepapers

Conversant is committed to growing brands and the digital industry by pioneering ways to drive greater marketing effectiveness and efficiency. As part of this effort, we devote major resources to providing original research and analysis designed to help you get more out of your digital marketing investment. All of our research and analysis is available for free download. Check back often for our latest work.


Yes, true 1:1 marketing really is possible image
Personalization / 
July 2016

The word “personalisation” has come to define anything even remotely targeted or customised.

The 5 Keys to Connecting with Real People image
Cross-Device / 
June 2016

To be able to speak to consumers with accurate and compelling messages, marketers need one view of them across all the channels and devices they own and engage with.