Conversant Media focuses on delivering the most effective programmes possible by individually pinpointing the ideal audience for your brand. Whether you want to deliver a multi-channel, multi-device programme with a focus on a few channels or concentrate all of your pounds in a single channel, you’ll get remarkable targeting precision and superior results.
Advertisers continue to rely on display for one reason — it works. By offering a broad range of ad formats, we’ve successfully partnered with over 55,000 advertisers and have exceeded their brand awareness and performance-based goals, time after time.
Conversant is one of the largest, most established players in mobile. We've led the way since 2005. With smartphones and tablets representing 50 percent of many consumers’ total online time, it’s more important than ever to partner with a company that takes a holistic approach and delivers superior results. Whether you choose a mobile-only or integrated multi-device campaign, you’ll benefit from the insights that come from our incredibly rich cross-device user profiles. Our profiles encompass browsing, interaction, shopping and purchase data as well as mobile-specific insights like device and location. With superior cross-device mapping and a potential reach of 90+ percent of both the iOS and Android universes, we offer an unparalleled opportunity to reach and message consumers across channels and on virtually any device they choose. In fact, we have full SDK integration with more than 20,000 apps. Conversant cross-device solutions deliver more than three times the engagement and five times the conversions of single device programmes. From standard banners to rich, interactive full-screen executions, we offer an incredibly broad creative suite to accommodate virtually any marketing goal or metric.
Video is the hottest area in digital, and Conversant is driving both innovation and superior results with our unique video offering. We use our exclusive, cross-device profiles to individually identify the best viewers for your brand. With our superior cross-device capabilities we can deliver video across a full-range of connected devices, from PCs to tablets and smartphones. Our innovative creative suite provides more ways to maximise impact and engagement, including pre-roll, in-banner, in-text and full screen executions. And of course, you can be assured that your programmes will run in brand safe environments. In fact, we were named a top ten compliant network in a recent DoubleVerify Trust Index report. Get all that plus comprehensive measurement and insights, including GRP measurement.
Our best-in-class vertical solutions were developed to help you reach the right individuals in the most relevant settings.
Mums Media: Reach over 55 million individual mums per month in some of the best content online. Choose or combine display, mobile and video.
We've improved on the “standard” performance solutions by pairing the strengths of the Conversant Personalisation Platform with multiple proven tool sets. In additon, we offer performance marketing across devices including PC, smartphones and tablets.
- Registration Traffic: Align your brand with great publishers
- Voucher Downloads: Pay only for complete actions to ensure lead goals are met
- Email: CAN-SPAM compliant blasts and targeted newsletter placements
- CPA & CPC: Standard IAB ad units, vouchers, offer listings and in-text ads
- Social Media: Convert your customers into brand advocates
Conversant Managed DSP
Harness the power of your brand data and the Conversant Personalisation Platform with a fully managed RTB solution. Leverage rich user insights and custom models tuned to your exact business objectives, all with the convenience of insertion order-based buying. With the Conversant Managed DSP, our team of RTB experts leverage advanced audience modeling and bid optimisation analytics to seamlessly reach your customers and prospects across the leading display, mobile and video exchanges. Conversant’s Managed DSP is a powerful complete service with no new platforms to learn, no new teams to hire or long-term commitments to make — just superior DSP results.