We’ve taken the guesswork out of understanding why your affiliate program is working, and given you the insights to drive greater growth. You receive detailed analysis of new customer acquisition, loyalty customers, online versus offline, and channel benchmarking – all in one easy-to-read report.
An outerwear retail company increased YOY sales during the Thanksgiving sales week by using Affiliate Customer Insights to reassess publisher value. Ranking each publisher by potential to drive revenue, deliver new customers, and influence offline sales, they invested the right spend at the right time.
Analyze the percentage of unique new customers acquired through the affiliate channel vs. non-affiliate channels and the associated revenue of those transactions.
Effectively measure the influence of clicks within the affiliate customer journey to in-store conversions by combining affiliate click data with customer specific purchase data.
Compare the average order value, subsequent orders, and associated revenue of affiliate and non-affiliate programs to determine how affiliate initiatives drive results for your business.
Manage up and across the organization with detailed insights and actionable recommendations. Our team of experts will analyze the data and provide you with your own comprehensive report, presented to you at the cadence that works for your business.
"Affiliate Customer Insights gives our advertisers the ability to look beyond the traditional performance metrics by providing insight into the consumers behind the clicks and conversions within their affiliate program. This empowers our clients to manage their programs more effectively and grow the segments most important to them."
Director of Product Development
Interested in adding Affiliate Customer Insights for your business?