[Video] What we've learnt about one-to-one personalisation at scale

What does it mean to personalise communications at scale? How do you measure return? And how do the different types of marketing personalisation compare? Watch this on-demand talk to find out.

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The upside of GDPR: Three benefits for marketers

Continuing a series of short articles on the positive aspects of GDPR, I’d like to explore the benefits I think marketers are going to see from the regulation.

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[Video] GDPR: Solutions to Gain Consent for Advertisers and Publishers

Watch this on-demand webinar for actionable solutions to gaining GDPR compliant consent for digital advertising.

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GDPR: Short-term pain, long-term gain

In the run-up to the implementation of GDPR, most headlines have focussed on the negative aspects of the regulation - specifically for marketers, that we can’t continue our marketing activities as we’ve become accustomed to.
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CJ Wins 3 Performance Marketing Awards

CJ Affiliate has won three awards at the Performance Marketing Awards (PMAs) 2018: Best Account Management Team, as well as Best Paid Search Campaign and Best Travel & Leisure Campaign, both with NMPi and East Midlands Trains .
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[Podcast] How do the GDPR and ePD affect digital advertising?

Join digital advertising experts for this podcast series, discussing the effects of the GDPR and ePD on the industry, with a special focus on business continuity and excelling under regulation.

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The Consent Tool: Gain GDPR and ePD compliant consent for digital advertising

We've launched a free tool for advertisers and publishers to gather GDPR and ePD compliant consent from consumers for digital advertising - and it's publicly available today for any advertiser and publisher.

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­­Conversant’s Approach to the General Data Protection Regulation (GDPR)

Understanding the GDPR

The General Data Protection Regulation (GDPR) will become enforceable on 25th May, 2018, with a goal of harmonising data protection across the member states of the European Economic Area (EEA), including the 28 member states of the European Union (EU), plus Iceland, Norway, and Lichtenstein. This regulation is replacing the EU Data Protection Directive (Directive 95/46/EC).

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How does the industry waste $20bn marketing budget a year?

“Just 25% of CMOs digital media investment reaches target audiences.

 

“This atrocity represents more than $20 billion of marketing waste, inefficiency and ineffectiveness”.

 

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Gauging true ROI: How to fix broken measurement models in 2018

Transform everything you’re doing to drive growth.” - Mark Pritchard, P&G’s Chief Brand Officer.
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Black Friday period: European consumers spending more than ever

Across Europe, early data from CJ Affiliate shows that the 2017 Black Friday period has been stronger than ever, with revenue increasing by over 50%, orders by one-third, and average order value by 15%.
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[INFOGRAPHIC] What do consumers want from retailers this Christmas?

With the majority (92%) of consumers’ shopping purchases expected to be influenced by offers and promotions this Christmas, it's essential for retailers to understand what drives consumers to purchase.

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[INFOGRAPHIC] The modern CMO: Dream versus reality

Ambition is a trait shared by most senior marketers. In this infographic, we take a look at some of the results from Conversant's latest report into the ambitions and challenges of CMO's around the world.

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Just 15% of CMOs know consumers well enough to build relationships

...Yet 61% aspire to do exactly that.

A new report reveals that while 61% of senior marketers’ top digital marketing strategy is to build customer relationships, only 15% of those senior marketers are confident that they know their customers well enough to do so.
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CJ wins three International Performance Marketing Awards!

CJ Affiliate has won three awards at the International Performance Marketing Awards (IPMAs) 2017.
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GDPR and Conversant: How we have, and will continue to prepare

Both Conversant and CJ Affiliate by Conversant support the principle of GDPR – to strengthen and unify data protection for all individuals in the EU – and are already well positioned to provide compliant services. While the implementation of GDPR by the EU evolves, this is how Conversant and CJ Affiliate by Conversant have, and are continuing to prepare for its launch.

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Programmatic: Time to hit the reset button?

“Automation applied to an efficient operation will magnify the efficiency… automation applied to an inefficient operation will magnify the inefficiency.”

Bill Gates

 

If you’ve visited a marketing conference in the last five years, you’ll be familiar with the obligatory reference to the percentage of advertising bought via programmatic. This is the oft-overlooked problem with programmatic.

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Report: 65% of consumers fed up with irrelevant brand communications

A new report reveals that 65% of consumers say companies, retailers, or brands send them too many irrelevant communications.
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Global affiliate revenue growth up 16% during winter holiday period

Affiliate revenue in CJ’s global network of publishers and advertisers is up 16% year-on-year, with an average 4% increase in the number of orders, according to CJ Affiliate's 2017 Holiday Intelligence Report.
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[Podcast] How to navigate the new digital landscape

How do you ascertain the value of a digital service? And once you understand the value, how do you gain buy-in from your business?
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[Video] The power of personalisation: Keep your customer coming back for more

Personalised marketing has been talked about for a long time. Yet for many businesses, it still hasn't fully materialised.

 

Watch this video to understand how to implement true one-to-one personalisation at scale, today.

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CJ’s cross-device solution: Track affiliate conversions across devices

Today, CJ Affiliate launches our cross-device solution, offering complete visibility and tracking of a consumer's path to purchase across all of their devices.

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[Podcast] In conversation: The making of personalisation

Listen to this podcast to understand one-to-one personalisation at scale from one of the leading instigators of personalised marketing.

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Can a ‘framework’ of solutions be an alternative to the duopoly?

AppNexus leads adtech consortium to enable ‘people-based marketing’ rivaling Facebook and Google’s duopoly.

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CJ Affiliate wins two Performance Marketing Awards

CJ Affiliate has won two awards at the Performance Marketing Awards (PMAs) 2017:
Best Managed Affiliate Programme alongside TUI, and Best Retail Campaign alongside  Argos and VoucherCodes.co.uk.
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[Infographic] Affiliate marketing ROI: Affiliate customers spend 58% more

New data reveals that customers referred via affiliate marketing spend more per order and per year, plus make a greater number of orders.

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Replicating the consumer-shopkeeper relationship of the 1950s

In a recent opinion piece published on Marketing Week, the founder of Air Miles, Sir Keith Mills argues that brands should be using data-driven insights to be more like Amazon, replicating the consumer and shopkeeper relationship of the 1950s at mass scale.

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True personalisation: Reigniting the value of digital advertising

Working in digital advertising, it’s instinct to keep an eye on the adverts that your family, friends and colleagues are being served. When a friend shows me an online video or article on their device, my first glance is to the adverts that surround that content. I actively look out for what many people seem intent on attempting to avoid - adverts.

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[Video] Advertising Week Europe: The elusive attribution model

Watch this on-demand panel debate on attribution, filmed at Advertising Week Europe, to understand why attribution is failing businesses, and what needs to change for measurement to serve real commercial interests.

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Debenhams and CJ Affiliate launch exclusive affiliate programme

British multi-national retailer Debenhams has today joined CJ Affiliate's network. The network will now serve Debenhams’ affiliate marketing activity in the UK and Ireland. This will be an exclusive partnership from April onwards.

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