Watch this on-demand webinar for actionable solutions to gaining GDPR compliant consent for digital advertising.Read More
Join digital advertising experts for this podcast series, discussing the effects of the GDPR and ePD on the industry, with a special focus on business continuity and excelling under regulation.Read More
We've launched a free tool for advertisers and publishers to gather GDPR and ePD compliant consent from consumers for digital advertising - and it's publicly available today for any advertiser and publisher.Read More
The General Data Protection Regulation (GDPR) will become enforceable on 25th May, 2018, with a goal of harmonising data protection across the member states of the European Economic Area (EEA), including the 28 member states of the European Union (EU), plus Iceland, Norway, and Lichtenstein. This regulation is replacing the EU Data Protection Directive (Directive 95/46/EC).Read More
“Just 25% of CMOs digital media investment reaches target audiences.
“This atrocity represents more than $20 billion of marketing waste, inefficiency and ineffectiveness”.
With the majority (92%) of consumers’ shopping purchases expected to be influenced by offers and promotions this Christmas, it's essential for retailers to understand what drives consumers to purchase.Read More
Ambition is a trait shared by most senior marketers. In this infographic, we take a look at some of the results from Conversant's latest report into the ambitions and challenges of CMO's around the world.Read More
Both Conversant and CJ Affiliate by Conversant support the principle of GDPR – to strengthen and unify data protection for all individuals in the EU – and are already well positioned to provide compliant services. While the implementation of GDPR by the EU evolves, this is how Conversant and CJ Affiliate by Conversant have, and are continuing to prepare for its launch.Read More
“Automation applied to an efficient operation will magnify the efficiency… automation applied to an inefficient operation will magnify the inefficiency.”
If you’ve visited a marketing conference in the last five years, you’ll be familiar with the obligatory reference to the percentage of advertising bought via programmatic. This is the oft-overlooked problem with programmatic.Read More
Personalised marketing has been talked about for a long time. Yet for many businesses, it still hasn't fully materialised.
Watch this video to understand how to implement true one-to-one personalisation at scale, today.Read More
Today, CJ Affiliate launches our cross-device solution, offering complete visibility and tracking of a consumer's path to purchase across all of their devices.Read More
Listen to this podcast to understand one-to-one personalisation at scale from one of the leading instigators of personalised marketing.Read More
AppNexus leads adtech consortium to enable ‘people-based marketing’ rivaling Facebook and Google’s duopoly.Read More
New data reveals that customers referred via affiliate marketing spend more per order and per year, plus make a greater number of orders.Read More
In a recent opinion piece published on Marketing Week, the founder of Air Miles, Sir Keith Mills argues that brands should be using data-driven insights to be more like Amazon, replicating the consumer and shopkeeper relationship of the 1950s at mass scale.Read More
Working in digital advertising, it’s instinct to keep an eye on the adverts that your family, friends and colleagues are being served. When a friend shows me an online video or article on their device, my first glance is to the adverts that surround that content. I actively look out for what many people seem intent on attempting to avoid - adverts.Read More
Watch this on-demand panel debate on attribution, filmed at Advertising Week Europe, to understand why attribution is failing businesses, and what needs to change for measurement to serve real commercial interests.Read More
British multi-national retailer Debenhams has today joined CJ Affiliate's network. The network will now serve Debenhams’ affiliate marketing activity in the UK and Ireland. This will be an exclusive partnership from April onwards.Read More
Increasingly, media personalisation is talked about as a silver bullet for many issues facing digital media today. It can deliver measurable rather than attributed performance and overcome issues with attribution models that preference high volume low-quality media buying - an issue that's also driving adblocking.