Richard Burns

Richard Burns

Richard is an experienced writer and content creator in the digital business space, having contributed to a wide range of international publications including Businessweek, Times of India, La Tribune and many more.

Recent Posts

[Video] GDPR: Solutions to Gain Consent for Advertisers and Publishers

Watch this on-demand webinar for actionable solutions to gaining GDPR compliant consent for digital advertising.

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CJ Wins 3 Performance Marketing Awards

CJ Affiliate has won three awards at the Performance Marketing Awards (PMAs) 2018: Best Account Management Team, as well as Best Paid Search Campaign and Best Travel & Leisure Campaign, both with NMPi and East Midlands Trains .
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[Podcast] How do the GDPR and ePD affect digital advertising?

Join digital advertising experts for this podcast series, discussing the effects of the GDPR and ePD on the industry, with a special focus on business continuity and excelling under regulation.

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Black Friday period: European consumers spending more than ever

Across Europe, early data from CJ Affiliate shows that the 2017 Black Friday period has been stronger than ever, with revenue increasing by over 50%, orders by one-third, and average order value by 15%.
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[INFOGRAPHIC] What do consumers want from retailers this Christmas?

With the majority (92%) of consumers’ shopping purchases expected to be influenced by offers and promotions this Christmas, it's essential for retailers to understand what drives consumers to purchase.

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[INFOGRAPHIC] The modern CMO: Dream versus reality

Ambition is a trait shared by most senior marketers. In this infographic, we take a look at some of the results from Conversant's latest report into the ambitions and challenges of CMO's around the world.

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Just 15% of CMOs know consumers well enough to build relationships

...Yet 61% aspire to do exactly that.

A new report reveals that while 61% of senior marketers’ top digital marketing strategy is to build customer relationships, only 15% of those senior marketers are confident that they know their customers well enough to do so.
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CJ wins three International Performance Marketing Awards!

CJ Affiliate has won three awards at the International Performance Marketing Awards (IPMAs) 2017.
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Report: 65% of consumers fed up with irrelevant brand communications

A new report reveals that 65% of consumers say companies, retailers, or brands send them too many irrelevant communications.
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Global affiliate revenue growth up 16% during winter holiday period

Affiliate revenue in CJ’s global network of publishers and advertisers is up 16% year-on-year, with an average 4% increase in the number of orders, according to CJ Affiliate's 2017 Holiday Intelligence Report.
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[Podcast] How to navigate the new digital landscape

How do you ascertain the value of a digital service? And once you understand the value, how do you gain buy-in from your business?
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[Video] The power of personalisation: Keep your customer coming back for more

Personalised marketing has been talked about for a long time. Yet for many businesses, it still hasn't fully materialised.

 

Watch this video to understand how to implement true one-to-one personalisation at scale, today.

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[Podcast] In conversation: The making of personalisation

Listen to this podcast to understand one-to-one personalisation at scale from one of the leading instigators of personalised marketing.

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CJ Affiliate wins two Performance Marketing Awards

CJ Affiliate has won two awards at the Performance Marketing Awards (PMAs) 2017:
Best Managed Affiliate Programme alongside TUI, and Best Retail Campaign alongside  Argos and VoucherCodes.co.uk.
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[Infographic] Affiliate marketing ROI: Affiliate customers spend 58% more

New data reveals that customers referred via affiliate marketing spend more per order and per year, plus make a greater number of orders.

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[Video] Advertising Week Europe: The elusive attribution model

Watch this on-demand panel debate on attribution, filmed at Advertising Week Europe, to understand why attribution is failing businesses, and what needs to change for measurement to serve real commercial interests.

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Debenhams and CJ Affiliate launch exclusive affiliate programme

British multi-national retailer Debenhams has today joined CJ Affiliate's network. The network will now serve Debenhams’ affiliate marketing activity in the UK and Ireland. This will be an exclusive partnership from April onwards.

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[Podcast] Mobile ad fraud: What, why and how?

In our latest podcast series, we invite a panel of industry insiders to discuss the situation surrounding mobile advertising fraud.

Why has this become such a big problem? What are the fraudsters doing to game the system? And how can reputable individuals and organisations in the industry work to stop this illegal practice?

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Six affiliate publisher types: Selecting the right content partner

Partnering with the right content publishers can ensure the success of an affiliate programme, so understanding these six affiliate publisher types is paramount.
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[Podcast] The role of attribution in digital media

We’re very happy to announce the launch of our first series of podcasts, focussed on the topic of media attribution.
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Heightened European consumer adoption of Black Friday and Cyber Monday period

European adoption of the Black Friday and Cyber Monday shopping period is strong and expanding, according to new data gleaned from CJ Affiliate network's retailer performance.

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75% of businesses say personalised communication is essential

Yet only 12% of businesses are equipped for it.
In terms of personalised communication to prospects and customers, there’s a wide gap between current capability and the capability required at the many of the world’s largest organisations, according to a new report.
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