Join digital advertising experts for this podcast series, discussing the effects of the GDPR and ePD on the industry, with a special focus on business continuity and excelling under regulation.
This podcast series will help to clarify the obligations, and potential areas for advertisers and publishers to enhance their digital advertising activities under the new regulations brought about by the General Data Protection Regulation (GDPR) and ePrivacy Directive (ePD).
Gain both GDPR and ePD compliant consent from consumers with our free Consent Tool, publicly available today for any advertiser and publisher. Find out more in this blog post.
During the podcast, the expert panel discuss the background for the new regulations, how both the GDPR and ePD are related, why they should be tackled together, and importantly, how businesses can prepare now in order to continue their digital advertising activities after these new regulations are enforced.
The panel for this podcast series:
Together, Conversant and CJ Affiliate have released a free tool to aid advertisers and publisher to collect GDPR and ePD compliant consent for digital advertising. Find out more about the Consent Tool in this blog post.
Conversant is the leader in personalised digital marketing, transforming the industry through cutting-edge technology, bold creative and a staggering amount of data. Its roster of 4,000 clients includes 400+ blue chip brands and 65 of the Internet Retailer Top 100. Coupled with the world’s largest affiliate marketing network, CJ Affiliate, they drive incremental sales better than anyone. Conversant is a division of Epsilon, the global leader in creating customer connections that build brand and business equity.
For more information, please visit conversantmedia.eu