The upside of GDPR: Three benefits for marketers

Continuing a series of short articles on the positive aspects of GDPR, I’d like to explore the benefits I think marketers are going to see from the regulation.

Read More

[Video] GDPR: Solutions to Gain Consent for Advertisers and Publishers

Watch this on-demand webinar for actionable solutions to gaining GDPR compliant consent for digital advertising.

Read More

GDPR: Short-term pain, long-term gain

In the run-up to the implementation of GDPR, most headlines have focussed on the negative aspects of the regulation - specifically for marketers, that we can’t continue our marketing activities as we’ve become accustomed to.
Read More

[Podcast] How do the GDPR and ePD affect digital advertising?

Join digital advertising experts for this podcast series, discussing the effects of the GDPR and ePD on the industry, with a special focus on business continuity and excelling under regulation.

Read More

The Consent Tool: Gain GDPR and ePD compliant consent for digital advertising

We've launched a free tool for advertisers and publishers to gather GDPR and ePD compliant consent from consumers for digital advertising - and it's publicly available today for any advertiser and publisher.

Read More

­­Conversant’s Approach to the General Data Protection Regulation (GDPR)

Understanding the GDPR

The General Data Protection Regulation (GDPR) will become enforceable on 25th May, 2018, with a goal of harmonising data protection across the member states of the European Economic Area (EEA), including the 28 member states of the European Union (EU), plus Iceland, Norway, and Lichtenstein. This regulation is replacing the EU Data Protection Directive (Directive 95/46/EC).

Read More

GDPR and Conversant: How we have, and will continue to prepare

Both Conversant and CJ Affiliate by Conversant support the principle of GDPR – to strengthen and unify data protection for all individuals in the EU – and are already well positioned to provide compliant services. While the implementation of GDPR by the EU evolves, this is how Conversant and CJ Affiliate by Conversant have, and are continuing to prepare for its launch.

Read More