Podcast

[Podcast] Solving the marketing proof gap: Proving ROI to the c-suite How do you show the true return on investment of your marketing activity in order to secure both budget and respect for the marketing function? Read More
[Podcast] How do the GDPR and ePD affect digital advertising? Join digital advertising experts for this podcast series, discussing the effects of the GDPR and ePD on the industry, with a special focus on ... Read More
[Podcast] Solving identity, matching and reach Just 15% of marketers are confident that they know their customers well enough to build relationships, according to new research. Read More
[Podcast] How to navigate the new digital landscape How do you ascertain the value of a digital service? And once you understand the value, how do you gain buy-in from your business? Read More
[Podcast] In conversation: The making of personalisation Listen to this podcast to understand one-to-one personalisation at scale from one of the leading instigators of personalised marketing. Read More
[Podcast] Mobile ad fraud: What, why and how? In our latest podcast series, we invite a panel of industry insiders to discuss the situation surrounding mobile advertising fraud. Why has this ... Read More
[Podcast] The role of attribution in digital media We’re very happy to announce the launch of our first series of podcasts, focussed on the topic of media attribution. Read More
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