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Podcast
Podcast
[Podcast] Solving the marketing proof gap: Proving ROI to the c-suite
How do you show the true return on investment of your marketing activity in order to secure both budget and respect for the marketing function?
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[Podcast] How do the GDPR and ePD affect digital advertising?
Join digital advertising experts for this podcast series, discussing the effects of the GDPR and ePD on the industry, with a special focus on ...
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[Podcast] Solving identity, matching and reach
Just 15% of marketers are confident that they know their customers well enough to build relationships, according to new research.
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[Podcast] How to navigate the new digital landscape
How do you ascertain the value of a digital service? And once you understand the value, how do you gain buy-in from your business?
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[Podcast] In conversation: The making of personalisation
Listen to this podcast to understand one-to-one personalisation at scale from one of the leading instigators of personalised marketing.
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[Podcast] Mobile ad fraud: What, why and how?
In our latest podcast series, we invite a panel of industry insiders to discuss the situation surrounding mobile advertising fraud. Why has this ...
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[Podcast] The role of attribution in digital media
We’re very happy to announce the launch of our first series of podcasts, focussed on the topic of media attribution.
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[Video] The principles of personalisation in digital advertising
What can brands use personalisation for? And how can they harness personalisation to generate new demand? Find out in this on-demand talk, filmed live at DMEXCO 2018.
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[On-demand webinar] GDPR & digital advertising: Privacy by design
Watch this on-demand webinar for actionable solutions to gaining GDPR compliant consent for digital advertising.
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[Case study] Dune London: Speaking to consumers, 1:1 at scale
Personalising media to real people gave Dune London a 64% increase in return on investment per customer.
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