Increasingly, trailblazing fashion brands are creating pseudonymous, persistent consumer identities from transaction files, allowing them to personalise and communicate with consumers over time, then measure the true incremental return via a test and control methodology.
But driving incrementality in such a way is not exclusive to fashion brands. Learn how they're doing this in this insightful on-demand video talk.
Speaking at the Etail Connect conference near London, UK, Elliott Clayton, senior vice president at Conversant discusses how fashion brands have driven incremental return by utilising Conversant's single customer view and personalised display solution - CRM Media.
Find out how home decor retailer Cox and Cox leveraged Conversant's CRM Media solution to generate GBP £2,088, 462 revenue.