[Video] The principles of personalisation in digital advertising
Nov 07, 2018
What can brands use personalisation for? And how can they harness personalisation to generate new demand? Find out in this on-demand talk, filmed live at DMEXCO 2018.
In this talk, Elliott Clayton, SVP of Media UK at Conversant discusses what personalisation is actually for, and how delivering truly personalised experiences for consumers - not through segments, but actually personalised to the individual - benefits bottom-line.
Conversant is the leader in personalised digital marketing, transforming the industry through cutting-edge technology, bold creative and a staggering amount of data. Its roster of 4,000 clients includes 400+ blue chip brands and 65 of the Internet Retailer Top 100. Coupled with the world’s largest affiliate marketing network, CJ Affiliate, they drive incremental sales better than anyone. Conversant is a division of Epsilon, the global leader in creating customer connections that build brand and business equity.