[Video] What we've learnt about one-to-one personalisation at scale
Jul 03, 2018
What does it mean to personalise communications at scale? How do you measure return? And how do the different types of marketing personalisation compare? Watch this on-demand talk to find out.
Filmed live at the Savage Marketing event in Amsterdam, in this on-demand video talk, Elliott Clayton - Conversant's senior vice president of media - imparts what he's learnt about true one-to-one personalisation at scale. After a decade of helping iterate and refine Conversant's personalisation capabilities, Elliott's advice comes backed by first-hand industry know-how.
Conversant is the leader in personalised digital marketing, transforming the industry through cutting-edge technology, bold creative and a staggering amount of data. Its roster of 4,000 clients includes 400+ blue chip brands and 65 of the Internet Retailer Top 100. Coupled with the world’s largest affiliate marketing network, CJ Affiliate, they drive incremental sales better than anyone. Conversant is a division of Epsilon, the global leader in creating customer connections that build brand and business equity.