Customers want brands to deliver useful digital messages, when and where they want them.
To keep up with this demand at scale, marketers turn to marketing technologies to onboard, manage and activate customer data. But how do you use it to deliver the longevity and authenticity of personal, human connections to win the hearts and minds of customers?
To find out, we surveyed international CMOs about their goals and challenges around using tech to form seamless personal customer connections. This report highlights what stood out.
Key takeaways include: