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Case Study

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Customer-Centric Marketing

Video 1 | 15min

In the first instalment of this on-demand video series on customer-centric marketing, we consider what defines a customer-centric business, the best practices such businesses focus on, and how organisations can transform to customer-centric models.

Watch the video directly on this page, or visit the Customer-Centric Marketing page, as part of the on-demand video series.

 

Bite-sized insight on customer-centric strategies that transform your business for its future.

Epsilon_Customer_Centric_Marketing- Small

Customer-Centric Marketing

Video 1 | 15min

In the first instalment of this on-demand video series on customer-centric marketing, we consider what defines a customer-centric business, the best practices such businesses focus on, and how organisations can transform to customer-centric models.

Watch now

 

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Customer Lifetime Value

Video 2 | 15min

Customer lifetime value is a vital metric used to understand the long-term profitability of a business. Join us for this on-demand video talk to understand how customer lifetime value empowers us beyond short-term KPIs, affording long-term planning and strategic change.

Watch now

 

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Customer Loyalty

Video 3 | 11min

Customer loyalty is closely related to customer-centricity, with loyalty programmes proven to increase customer lifetime value by 30%. Join us as we consider how businesses cultivate loyalty amongst their customers, increasing retention and influencing purchases.

Watch now

New videos released weekly

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Take back control of your marketing with Epsilon PeopleCloud

Unlock measurable results with more complete, accurate customer knowledge

EPSILON PEOPLECLOUD

Solutions that supercharge your brand, powered by the CORE Platform
Epsilon PeopleCloud DIgital Media Solutions

DIGITAL MEDIA SOLUTIONS

Deliver personalised, performance-based media across mobile, desktop, and video.

Epsilon PeopleCloud Customer

CUSTOMER

Create meaningful connections with your customers when and where it matters most.

Epsilon PeopleCloud Loyalty

LOYALTY

Create meaningful loyalty experiences that power lifetime connections with your customers.

Epsilon PeopleCloud Messaging

MESSAGING

Bring your customers personalised, cross-channel messages in the moments that matter most.

'People-based' is a common cliché in our industry... Epsilon offers the only solution with real people - not just their devices - as the foundation.

Each consumer’s online and offline activity is connected to a single ID that your brand owns. All media decisions and measurement ties back to these IDs, for a comprehensive view of your customers and full control of your marketing.

Customer-centricity in the news

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Domino‘s generates more than £1m and gives new delivery players a run for their money

UK’s leading pizza brand achieved 10:1 incremental return on ad spend, increasing customer lifetime value and customer purchases in just three months thanks to personalised display ads...

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Scotch & Soda boosts ROI with personalised ads

Scotch & Soda has said a major overhaul in its digital advertising strategy has helped it achieve a five-fold incremental return on ad spend and generate revenue growth. The premium fashion brand has adopted a new solution, delivering highly personalised messages...

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Why marketers look to identity resolution for answers

Every decent marketing strategy underscores how value is created for the customer. But customers can be flighty, irrational and tough to decipher. Engagement with the customer may or may not be meaningful. Identity resolution is one of...

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Dune revenue rises by £4.4m thanks to personalisation

The retailer said it has been able to “deliver the right message, for the right person, at the right time” and this has helped it “win new customers and increase customer spend and purchases, driving a 7:1 return on advertising spend”...

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New videos released weekly

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Get notified of new on-demand videos

Join us each week as we release new videos on customer-centricity and beyond. Fill in the form to get notified of new on-demand videos, to help you and your business adapt to a more customer-centric model.