Customer-Centric Marketing

Video 1 | 15min

In the first instalment of this on-demand video series on customer-centric marketing, we consider what defines a customer-centric business, the best practices such businesses focus on, and how organisations can transform to customer-centric models.

Watch the video directly on this page, or visit the Customer-Centric Marketing page, as part of the on-demand video series.

 

Customer Lifetime Value

Video 2 | 15min

Customer lifetime value (CLV) is the single, most important metric used to understand the long-term profitability of your business. Join us for this on-demand video talk to understand how CLV allows businesses to look beyond short-term KPIs, affording long-term planning and strategic change.

Watch the video directly on this page, or visit the Customer Lifetime Value page, as part of the on-demand video series.

 

Customer Loyalty

High customer loyalty is a trait that all truly customer-centric businesses can boast, with loyalty programmes proven to increase customer lifetime value by 30%. Join us for this on-demand video as we consider how customer-centric businesses promote customer loyalty, and what we can learn from these best practices.

Watch the video directly on this page, or visit the Customer Loyalty page, as part of the on-demand video series.

 

Acquisition

A detailed look into what customer-centric acquisition strategies look like today, the challenges posed for retail marketers in fulfilling them, and some of the best examples of acquisition for retail.

Watch this 12-minute on-demand video on acquisition for practical advice and guidance to fulfil customer-centric acquisition strategies.

Watch the video directly on this page, or visit the Acquisition page, as part of the on-demand video series.

 

Bite-sized insight on customer-centric strategies that transform your business for its future.

Epsilon_Customer_Centric_Marketing- Small

Customer-Centric Marketing

Video 1 | 15min

In the first instalment of this on-demand video series on customer-centric marketing, we consider what defines a customer-centric business, the best practices such businesses focus on, and how organisations can transform to customer-centric models.

Watch now

 

Epsilon_Customer_Lifetime_Value

Customer Lifetime Value

Video 2 | 15min

Customer lifetime value is a vital metric used to understand the long-term profitability of a business. Join us for this on-demand video talk to understand how customer lifetime value empowers us beyond short-term KPIs, affording long-term planning and strategic change.

Watch now

 

Epsilon_Customer_Loyalty-Small

Customer Loyalty

Video 3 | 11min

Customer loyalty is closely related to customer-centricity, with loyalty programmes proven to increase customer lifetime value by 30%. Join us as we consider how businesses cultivate loyalty amongst their customers, increasing retention and influencing purchases.

Watch now

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Acquisition

Video 4 | 13min

Customer-centricity within acquisition strategies opens new revenue streams. In this video, we discuss how customer-centric businesses generate upwards of 6:1 return on investment by leveraging identification, starting with the audiences they know best - their customers.

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Incremental Growth

Video 5 | 13min

In this on-demand video, we consider how a business needs to evolve to foster incremental growth. Removing the challenges of measurement may be the starting point, but it’s part of a larger pivot that includes adapting internal and external mindsets and technical capability.

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Discounting

Video 6 | 15min

How retailers approach discounting impacts the consumers a brand appeals to. Here, we discuss the many aims of discounting - customer engagement, lead generation, shifting stock, new customer acquisition, and many more - and consider how this impacts customer-base.

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Identification

Video 7 | 15min

Key to accurately understanding and reaching the right individuals - past, present, and future customers - identification is a vital capability for customer-centric businesses. Join us for this on-demand video where we consider how and why identification is such a core competence.

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Partner Marketing

Video 8 | 15min

Identifying and understanding your customers while selling via a third party - sometimes with no direct-to-consumer (D2C) element at all - has always been a challenge for brands. How do brands with little or none D2C offering harness partner marketing to be more customer-centric?

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New videos released weekly

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between your brand
and your customers.

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identity, cross-device accuracy & persistence.

transactional & behavioural data in the industry.

Winner

best use of AI, machine learning & data-driven marketing

- Comscore

Leader

email marketing and loyalty

- Forrester

Privacy

always at the forefront

Take back control of your marketing with Epsilon PeopleCloud

Unlock measurable results with more complete, accurate customer knowledge

EPSILON PEOPLECLOUD

Solutions that supercharge your brand, powered by the CORE Platform
Epsilon PeopleCloud DIgital Media Solutions

DIGITAL MEDIA SOLUTIONS

Deliver personalised, performance-based media across mobile, desktop, and video.

Epsilon PeopleCloud Customer

CUSTOMER

Create meaningful connections with your customers when and where it matters most.

Epsilon PeopleCloud Loyalty

LOYALTY

Create meaningful loyalty experiences that power lifetime connections with your customers.

Epsilon PeopleCloud Messaging

MESSAGING

Bring your customers personalised, cross-channel messages in the moments that matter most.

'People-based' is a common cliché in our industry... Epsilon offers the only solution with real people - not just their devices - as the foundation.

Each consumer’s online and offline activity is connected to a single ID that your brand owns. All media decisions and measurement ties back to these IDs, for a comprehensive view of your customers and full control of your marketing.

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CORE ID

The industry’s most stable, accurate identity always puts people at the centre. Our customer knowledge is rooted in highly accurate transactional data and counts real people, never just devices or cookies.

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CORE Data

Get more complete views of your customers than ever before, built from the industry’s most comprehensive consumer behaviour, intent and transaction data - including what they buy online and offline, how they buy, the devices they use, and the content they consume.

Epsilon PeopleCloud CORE AI

CORE AI

Activate and optimise every marketing decision for personalised, performance-driven experiences. Our self-learning machines update more than a billion times every five minutes, as your customers take actions with your brand and others.

Customer-centricity in the news

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Domino‘s generates more than £1m and gives new delivery players a run for their money

UK’s leading pizza brand achieved 10:1 incremental return on ad spend, increasing customer lifetime value and customer purchases in just three months thanks to personalised display ads...

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Scotch & Soda boosts ROI with personalised ads

Scotch & Soda has said a major overhaul in its digital advertising strategy has helped it achieve a five-fold incremental return on ad spend and generate revenue growth. The premium fashion brand has adopted a new solution, delivering highly personalised messages...

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Why marketers look to identity resolution for answers

Every decent marketing strategy underscores how value is created for the customer. But customers can be flighty, irrational and tough to decipher. Engagement with the customer may or may not be meaningful. Identity resolution is one of...

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Dune revenue rises by £4.4m thanks to personalisation

The retailer said it has been able to “deliver the right message, for the right person, at the right time” and this has helped it “win new customers and increase customer spend and purchases, driving a 7:1 return on advertising spend”...

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New videos released weekly

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Get notified of new on-demand videos

Join us each week as we release new videos on customer-centricity and beyond. Fill in the form to get notified of new on-demand videos, to help you and your business adapt to a more customer-centric model.