In The News

The latest media coverage on Conversant and CJ Affiliate's technological advancements and innovations, recent business acquisitions, industry thought leadership and our ongoing participation in consumer rights advocacy.

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This guide will deliver the framework of how to successfully go global with step-by-step advice that includes new opportunities and showcases highly successful companies that manoeuvre through global storms and come out winners.
Consumers in the UK and the US believe in the quality of print and online ads as Germans call for more experiential advertising.
Client marketers must stop treating online advertising as a way of turning consumers into sales fodder and start treating the discipline as a way to build close, one-to-one relationships or face a mass turn-off.
Every decent marketing strategy underscores how value is created for the customer. But customers can be flighty, irrational and tough to decipher. Engagement with the customer may or may not be meaningful.
Dune said it has been able to “deliver the right message, for the right person, at the right time”. Dune has revealed that over the last three-and-a-half years, its incremental revenue has risen by £4.4 million thanks to personalised advertising.
Dune London says that getting to know its customers through data-driven advertising has helped it to win incremental sales worth more than £4m over more than three years.
UK fashion footwear chain Dune London said this week that it's driven a £4.4 million rise in incremental revenue over the last three-and-a-half years by overhauling its marketing and shifting to personalised advertising based on advanced data analysis and insights.
Homeware brand Cox and Cox has successfully complemented its catalogue-based business model with personalised display ads to generate an incremental return on ad spend (iROAS) of over £2 million over the last 18 months.
Homeware brand Cox and Cox has successfully complemented its catalogue-based business model with personalised display ads to generate an incremental return on ad spend (iROAS) of over £2 million over the last 18 months.
Homeware brand Cox and Cox has successfully complemented its catalogue-based business model with personalised display ads to generate an incremental return on ad spend (iROAS) of over £2m over the last 18 months.
We arm marketers with all the numbers they need to tackle the week ahead.
We’ve got a cracking stats roundup for you this week. It includes news about personalisation, mobile page speed, views on advertising, and tonnes more. Be sure to check out the Internet Statistics Database while you’re at it.
Half of Brits (48%) believe the advertising industry needs to change and are fed up of being chased around the internet by the same ads, according to new research. The research, from Conversant, revealed that being followed around by the same ads is what UK consumers like least about online advertising.
Consumers are tired of being followed around the internet by the same adverts and believe the online advertising industry is in need of a change to address this, according to research from Conversant.
Consumers have spoken: being followed around the internet by the same adverts is the thing they dislike most about online advertising, according to new state of the industry research from Conversant.
BAM bamboo clothing, the environmentally sustainable brand founded by former pole vault athlete and explorer David Gordon, has overhauled its advertising targeting strategy, moving beyond re-targeting to drive 700,000 pounds in incremental revenue.
Ethical clothing retailer BAM said this week that it has changed its advertising approach and has seen an extra £0.7 million in revenue as a result, as well as winning 18,000 new customers and seeing a 30% uplift in customers making a second purchase. It also said that it logged a 9% increase in orders per person and enjoyed a 20% rise in site visits after customers had seen a BAM ad.
BAM, the ethical retailer of bamboo clothing, has generated £700,000 of incremental revenue through updating its display advertising programme. This overhaul has also spurred new customer growth, with BAM winning 18,000 new customers.
We arm marketers with all the numbers and data they need to tackle the week ahead.
Consumers click on online adverts to find out more information, but marketers may be wasting half their budget with poor targeting, a study has revealed. According to new research from Conversant, which questioned consumers across seven different countries, 49% still see ads that are irrelevant or for products that they already own.
Consumers click on online adverts to find out more information, but marketers may be wasting half their budget with poor targeting, a study has revealed.
Paul Skeldon, Mobile Editor, InternetRetailing, investigates how retailers need to live their life with consumers in order to really get to know them.
Showrooming has long been feared by brick-and-mortar retailers, but today more and more of them are embracing it to the benefit of both themselves and their customers, says Conversant’s Elliott Clayton.
Scotch & Soda’s transition from one-off ad campaigns to data-driven, personalised and always-on-media has generated revenue growth and increased customer lifetime value
LScotch & Soda, a premium omni-channel fashion retailer, has boosted its incremental return on ad spend to £5.50 for every £1 invested (5.5:1), thanks to a major overhaul in its digital advertising strategy.
Fashion brand Scotch & Soda, favoured by the likes of Eddie Redmayne and Justin Timberlake, is hailing a five-fold incremental return on its adspend following a major overhaul in its digital strategy.
Scotch & Soda has said a major overhaul in its digital advertising strategy has helped it achieve a five-fold incremental return on ad spend and generate revenue growth.
Millennial and Gen Z shoppers are increasingly browsing and purchasing online while in-store, reveals retail research from Conversant. According to the findings, 78% of younger generations shop both in-store and online simultaneously, and are 34% more likely than older customers to use a mobile device in a store.
While bricks-and-mortar retail has suffered a number of setbacks in recent years, a new survey from Conversant has shown that the under-35s could actually be helping to keep real-world stores afloat thanks to their e-commerce habits.
A growing number of Millennial and Generation (Gen) Z are browsing and purchasing via their mobile phones while in-stores, according to research from Conversant.
Millennial and Gen Z shoppers are increasingly browsing and purchasing online while in-store, with 78% of younger generations shop both in-store and online simultaneously, and are 34% more likely than older customers to use a mobile device in a store
Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data management platforms to build efficiency. Meanwhile, martech is about talking to existing customers and leads that a brand has an existing relationship with, using first-party data and efficiencies from customer development platforms.
When it comes to online selling and marketing, it’s frankly ridiculous to separate online and offline.
European regulators are after Facebook and Google on several fronts. In the latest saga between Google and the European Commission’s antitrust ruling, price comparison sites allege that Google’s attempts to be compliant with European competition law is instead lining the search engine’s own pockets.
Now that the end of the year is in sight, many marketers will look back and review the flurry of activity that was 2018. GDPR. Fighting for budget. New platforms. Avoiding potential crises. Metrics. More metrics.
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Retailers Willing to Invest More in Tech; Retailers Can Win with Voice in the Holidays; and Social Driving Black Friday Spending.
Industry analysts are anticipating that more people than ever before will use platforms like Amazon’s Alexa in order to buy online ahead of this year’s festive season.
Ease and convenience mean more shoppers are buying through voice assistants and social media but stores still winning at Christmas, research suggests
CJ Affiliate’s latest report on strategies for the holiday season reveals that British consumers are buying from home-grown brands compared to that of Europe and North America.
Can programmatic advertising be legal in a post-GDPR world? Will a complaint that has been lodged mark the end of programmatic advertising as we know it?
New research into Christmas online shopping has revealed that British people are increasingly buying from home-grown brands.
Consumers who receive promotional messages in September are three times more likely to make purchases during Black Friday and Cyber Monday, new research has revealed.
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: High Street Adapting too Slowly; September Start for Campaigns Results in Higher Sales; and Grocery App Usage Taking Off.
Marketers need to up the ante and start messaging consumers in September if they want to see higher campaign results for Black Friday and Cyber Monday.
New research has revealed that when consumers receive promotional messages in September, they are three times more likely to buy products and services during Black Friday and Cyber Monday.
As the Summer holidays draw to a traffic-jammed close, retail professionals – many of whom are probably stuck on the M5 as we speak – are turning their attentions to Christmas and peak. So too are shoppers. But are the two aligned?
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Black Friday Losing Stranglehold on Sales; Millennials Giving Mobile the Cold Shoulder; and Christmas in August.
Some 62% of online retailers may well be gearing up for Black Friday 2018, but many shoppers are less likely to be hanging on for deals and are just getting on with their lives – and their Christmas shopping – in their own sweet way.
Prime Day is not just for Amazon, new research has revealed. Brand new figures from across CJ Affiliate’s global network reveal that from 2016 to 2017, across the two days of Prime Day retailers globally saw an average year on year revenue growth of 64% and year on year sales grew by 38%. This is a huge increase compared with the average global year on year growth for a day in July of 22% and 15% for sales.
It’s not just Amazon that is set to feel the benefit of its Prime Day event when it kicks off on Monday. Retailers from eBay to Currys PC World and well beyond have been hoping to catch shoppers in a spending mood.
AmazonPrime Day – 48 hours of discount mayhem on Amazon that officially starts at midday on 16 July – is not just for Amazon, new research has revealed.
With Amazon Prime Day fast approaching (July 16), CJ Affiliate findings show that global retailers experienced a huge spike in revenue growth year-on-year during the two days of Prime Day from 2016 to 2017.
Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less inspiring. Indeed, many found the atmosphere this year to be a little more relaxed and a little more open. Whether this was by happenstance or design, it resulted in a festival that shaved away a lot of the unnecessary pomp and circumstance and focused on exactly what we are all about here at mCreativepool; the work.
A quarter of European shoppers would be more likely to use coupons in a store if they could have them on their mobile phone, showing that mobile wallets could be a way to help boost in-store footfall
Coupons and cashback often get quick returns but must be worked differently to build brand value.
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: UK Consumers to Trigger Data Privacy Requests; Multi-Device Shoppers Spend More; and UK Consumers Believe AR Influences Purchasing.
A new study by CJ Affiliate by Conversant sheds new light on the true power of the smartphone in today’s purchase journey.
PerformanceIN asked nine key questions around the impact of GDPR to representatives from TradeTracker, Tradedoubler, Awin, Rakuten Marketing, CJ Affiliate By Conversant and Webgains.
Conversant and CJ Affiliate have today launched a new tool for advertisers and publishers to gain GDPR and ePrivacy Directive (ePD) compliant consent from consumers.
The personalisation mismatch: shoppers want customisation and service but brands offering discounts
Marketers still aren’t getting personalisation right, new research has revealed.
New research provides further evidence that marketers are missing the mark when it comes to personalisation.
A new tool for advertisers and publishers to gain GDPR and ePrivacy Directive (ePD) compliant consent from consumers has been launched by Conversant and CJ Affiliate.
In a recent announcement, Conversant and CJ Affiliate have launched a new tool for advertisers and publishers to gain GDPR and ePrivacy Directive (ePD) compliant consent from consumers. With this new lightweight application, visitors to advertiser and publisher websites are asked for both GDPR and ePD compliant consent, before the processing of cookie IDs or other personal data.
Elliott Clayton, senior vice president of Media UK at Conversant, told MarketingTech: "The internet is largely free because of advertising – users pay for their use of the internet by viewing ads. But by removing those ads, ad blockers endanger this unwritten agreement between user and publisher."
February 15th marks the date that Google will enable its highly-anticipated in-built ad blocker for Chrome.
Writing for ExchangeWire, Elliot Clayton (pictured below), VP media UK, Conversant, looks at the current state of fraud in the online advertising industry, defining what it is and how to, if not resolve, at least help improve the situation.
Brits are spending more but being more selective about the ads they click on, CJ Affiliate’s 2018 Holiday Performance Benchmarks Report has revealed, showing that getting ads right pays off for advertisers.
Elliott Clayton, vice president of UK Media at Conversant about ANA CEO, Bob Liodice's opening talk at the ANA Masters of Marketing conference.
Give us discounts, but make us feel special! Consumers still looking for the perfect loyalty scheme.
Elliott Clayton (Senior Vice President of Media, Conversant) about Mark Pritchard's (P&G’s Chief Brand Officer) talk at the Association of National Advertisers Masters of Marketing conference
The majority (92per cent) of consumers’ shopping purchases will be influenced by offers and promotions this Christmas, according to research from the 2017 Holiday Retail Outlook Report by Conversant, Epsilon and LoyaltyOne.
In the lead up to Black Friday, new research reveals that free shipping tops shoppers’ promotions wish list.
The CMO report by Conversant, parent of affiliate network CJ Affiliate, has revealed a shocking batch of findings regarding marketers ability to identify their customers across devices, and between online and offline activity.
According to the CMO report by Conversant, this is compounded by the admission that a mere 16% of CMOs were ‘very confident’ that they could identify the same person over multiple devices online, running the risk of alienating customers.
The majority of marketers (85 per cent) are still unable to tie together online and offline customer data, a new report has found. According to the CMO report by Conversant, this is compounded by the admission that a mere 16 per cent of CMOs were ‘very confident’ that they could identify the same person over multiple devices online, running the risk of alienating customers.
85% of marketers are having trouble joining together their online and offline customer data, new research by Conversant has found.
The effective use of cross-channel marketing appears to be as elusive as Big Foot for most in the industry, if the results of a new study are to be believed, with the majority (85%) of marketers still unable to tie together online and offline customer data, putting personalisation efforts out in the cold.
t used to be the tills ringing up the sales throughout Christmas but these days it’s more likely to be the clicks of the mobile completing the purchase.
As November mistily arrives, through the gloom retailers are readying for Christmas: and this year that means thinking mobile.
CJ Affiliate report shows UK leading a mobile shopping charge, as mobile devices account for a third of online Christmas orders.
Mobile shopping accounted for 28 per cent of online holiday orders across the UK, US, France and Germany in 2016, with the UK leading the m-commerce market, according to a new report from CJ Affiliate.
Article stating 2017 holiday Retail Outlook Report by Conversant
Article stating 2017 holiday Retail Outlook Report by Conversant
Article stating 2017 holiday Retail Outlook Report by Conversant
Dune London [IRDX RDNE] says personalising its media to the behaviour of real people has helped to boost conversions by a third, while also driving a strong return on investment.
Dune London [IRDX RDNE] says personalising its media to the behaviour of real people has helped to boost conversions by a third, while also driving a strong return on investment.
Article based on 2017 holiday retail Outlook Report by Conversant
Article stating Dune London's increase in return on investment after partnership with Conversant
Personalisation brings footwear brand 64% increase in ROI
Article stating 2017 holiday Retail Outlook Report by Conversant
Dune London, one of the most influential global players in fashion footwear and accessories, has seen a 64% increase in return on investment per customer after personalising its media to real people. This has also resulted in a 33% increase in messaged conversion rate year-on-year.
Footwear and accessory retailer Dune London has seen a 64 per cent increase in return on investment per customer after adding personalisation features to its digital offering.
Dune London, one of the most influential global players in fashion footwear and accessories, has seen a 64% increase in return on investment per customer after personalising its media to real people. This has also resulted in a 33% increase in messaged conversion rate year-on-year.
Footwear and accessory retailer Dune London has seen a 64 per cent increase in return on investment per customer after adding personalisation features to its digital offering.
Article based on 2017 holiday retail Outlook Report by Conversant
Article stating 2017 holiday Retail Outlook Report by Conversant
Article stating 2017 holiday Retail Outlook Report by Conversant
Article stating 2017 holiday Retail Outlook Report by Conversant
Article stating 2017 holiday Retail Outlook Report by Conversant
Article by Rachael Churchill Vice President, Quality and Operations, Conversant
Article stating 2017 holiday Retail Outlook Report by Conversant
Article by Ben Foulkes, Account Director, Conversant
The study, from CJ Affiliate’s 2017 Holiday Intelligence Report, draws upon the 2016 holiday retail sales (November-December) in CJ Affiliate’s global network to highlight the trends that will have the greatest impact on holiday 2017 sales in the US, UK, Germany, and France.
Article quoting CJ Affiliate Holiday intelligence Report 2017
Article by John Giuliani is president and CEO of Conversant
Article with a quote from Chad Peplinski, SVP Media, Conversant
The Santa Barbara-based network will be in the spotlight at the international ceremony for results-based marketing, which will be held this year at London’s Hilton Bankside and is set to draw a crowd of up to 450 globally-based performance marketeers.
A guide on affiliate marketing with a quote form Jules Bazley, regional Vice President, CJ Affiliate UK
Article about google fine from European Union with comment form Jules Bayley, Vice President
An article on Affiliate Marketing with a quote from Jules Bazley, Regional Vice President, Cj Affiliate UK
Article about google fine from European Union with comment form Jules Bayley, Vice President
Article about google fine from European Union with comment form Jules Bayley, Vice President
Article about google adblocker with a comment from Robin Davies, MD of operations, Conversant
Have we lost the art of advertising in digital? Elliott Clayton (pictured below), vice president of media UK, Conversant, believes the basic principles of marketing are being ignored, in favour of conversion chasing. Writing exclusively for ExchangeWire, Clayton explains why personalisation needs to take a step forward.
Article about google adblocker written by Robin Davies, MD of operations, Conversant
Article about google adblocker with a comment from Robin Davies, MD of operations, Conversant
Article about google adblocker written by Robin Davies, MD of operations, Conversant
Global affiliate marketing network CJ Affiliate has launched Cross-Device Solution to accurately identify consumer transactions across multiple devices and reach multi-device shoppers on a deeper level than previous industry capabilities allowed.
CJ Affiliate by Conversant has announced the launch of its cross device solution which is designed to enable clients to evaluate and optimise affiliate relationships.
Interview with Owen Hancock, director of client development for CJ
Article about google adblocker with a comment from Robin Davies, MD of operations, Conversant
British multi-national retailer Debenhams has joined CJ Affiliate’s network. The network will now serve Debenhams’ affiliate marketing activity in the UK and Ireland. This will be an exclusive partnership from April 2017 onwards.
Debenhams has joined CJ Affiliate's network. The network will now serve Debenhams’ affiliate marketing activity in the UK and Ireland in an exclusive partnership from April 2017 onwards.
British multi-national retailer Debenhams has picked CJ Affiliate to serve Debenham’s affiliate marketing activity in the UK and Ireland in an exclusive partnership.
Debenhams chooses affiliate network CJ in bid to meet new affiliate marketing objectives
Elliott Clayton, Vice President of Media UK, Conversant, on true media personalisation
Elliott Clayton, Vice President of Media UK, Conversant, on true media personalisation
Sponsored by Affiliate Future, the Performance Marketing Awards’ Industry Rising Star category shines the spotlight on the next generation of marketers entering the industry of results-driven advertising.