In The News

The latest media coverage on Conversant and CJ Affiliate's technological advancements and innovations, recent business acquisitions, industry thought leadership and our ongoing participation in consumer rights advocacy.

PRESS & MEDIA CONTACT

press.eu@conversantmedia.com


PerformanceIN asked nine key questions around the impact of GDPR to representatives from TradeTracker, Tradedoubler, Awin, Rakuten Marketing, CJ Affiliate By Conversant and Webgains.
A new tool for advertisers and publishers to gain GDPR and ePrivacy Directive (ePD) compliant consent from consumers has been launched by Conversant and CJ Affiliate.
In a recent announcement, Conversant and CJ Affiliate have launched a new tool for advertisers and publishers to gain GDPR and ePrivacy Directive (ePD) compliant consent from consumers. With this new lightweight application, visitors to advertiser and publisher websites are asked for both GDPR and ePD compliant consent, before the processing of cookie IDs or other personal data.
Elliott Clayton, senior vice president of Media UK at Conversant, told MarketingTech: "The internet is largely free because of advertising – users pay for their use of the internet by viewing ads. But by removing those ads, ad blockers endanger this unwritten agreement between user and publisher."
February 15th marks the date that Google will enable its highly-anticipated in-built ad blocker for Chrome.
Writing for ExchangeWire, Elliot Clayton (pictured below), VP media UK, Conversant, looks at the current state of fraud in the online advertising industry, defining what it is and how to, if not resolve, at least help improve the situation.
Brits are spending more but being more selective about the ads they click on, CJ Affiliate’s 2018 Holiday Performance Benchmarks Report has revealed, showing that getting ads right pays off for advertisers.
Elliott Clayton, vice president of UK Media at Conversant about ANA CEO, Bob Liodice's opening talk at the ANA Masters of Marketing conference.
Give us discounts, but make us feel special! Consumers still looking for the perfect loyalty scheme.
Elliott Clayton (Senior Vice President of Media, Conversant) about Mark Pritchard's (P&G’s Chief Brand Officer) talk at the Association of National Advertisers Masters of Marketing conference
The majority (92per cent) of consumers’ shopping purchases will be influenced by offers and promotions this Christmas, according to research from the 2017 Holiday Retail Outlook Report by Conversant, Epsilon and LoyaltyOne.
In the lead up to Black Friday, new research reveals that free shipping tops shoppers’ promotions wish list.
The CMO report by Conversant, parent of affiliate network CJ Affiliate, has revealed a shocking batch of findings regarding marketers ability to identify their customers across devices, and between online and offline activity.
According to the CMO report by Conversant, this is compounded by the admission that a mere 16% of CMOs were ‘very confident’ that they could identify the same person over multiple devices online, running the risk of alienating customers.
The majority of marketers (85 per cent) are still unable to tie together online and offline customer data, a new report has found. According to the CMO report by Conversant, this is compounded by the admission that a mere 16 per cent of CMOs were ‘very confident’ that they could identify the same person over multiple devices online, running the risk of alienating customers.
85% of marketers are having trouble joining together their online and offline customer data, new research by Conversant has found.
The effective use of cross-channel marketing appears to be as elusive as Big Foot for most in the industry, if the results of a new study are to be believed, with the majority (85%) of marketers still unable to tie together online and offline customer data, putting personalisation efforts out in the cold.
t used to be the tills ringing up the sales throughout Christmas but these days it’s more likely to be the clicks of the mobile completing the purchase.
As November mistily arrives, through the gloom retailers are readying for Christmas: and this year that means thinking mobile.
CJ Affiliate report shows UK leading a mobile shopping charge, as mobile devices account for a third of online Christmas orders.
Mobile shopping accounted for 28 per cent of online holiday orders across the UK, US, France and Germany in 2016, with the UK leading the m-commerce market, according to a new report from CJ Affiliate.
Article stating 2017 holiday Retail Outlook Report by Conversant
Article stating 2017 holiday Retail Outlook Report by Conversant
Article stating 2017 holiday Retail Outlook Report by Conversant
Dune London [IRDX RDNE] says personalising its media to the behaviour of real people has helped to boost conversions by a third, while also driving a strong return on investment.
Dune London [IRDX RDNE] says personalising its media to the behaviour of real people has helped to boost conversions by a third, while also driving a strong return on investment.
Article based on 2017 holiday retail Outlook Report by Conversant
Article stating Dune London's increase in return on investment after partnership with Conversant
Personalisation brings footwear brand 64% increase in ROI
Article stating 2017 holiday Retail Outlook Report by Conversant
Dune London, one of the most influential global players in fashion footwear and accessories, has seen a 64% increase in return on investment per customer after personalising its media to real people. This has also resulted in a 33% increase in messaged conversion rate year-on-year.
Footwear and accessory retailer Dune London has seen a 64 per cent increase in return on investment per customer after adding personalisation features to its digital offering.
Dune London, one of the most influential global players in fashion footwear and accessories, has seen a 64% increase in return on investment per customer after personalising its media to real people. This has also resulted in a 33% increase in messaged conversion rate year-on-year.
Footwear and accessory retailer Dune London has seen a 64 per cent increase in return on investment per customer after adding personalisation features to its digital offering.
Article based on 2017 holiday retail Outlook Report by Conversant
Article stating 2017 holiday Retail Outlook Report by Conversant
Article stating 2017 holiday Retail Outlook Report by Conversant
Article stating 2017 holiday Retail Outlook Report by Conversant
Article stating 2017 holiday Retail Outlook Report by Conversant
Article by Rachael Churchill Vice President, Quality and Operations, Conversant
Article stating 2017 holiday Retail Outlook Report by Conversant
Article by Ben Foulkes, Account Director, Conversant
The study, from CJ Affiliate’s 2017 Holiday Intelligence Report, draws upon the 2016 holiday retail sales (November-December) in CJ Affiliate’s global network to highlight the trends that will have the greatest impact on holiday 2017 sales in the US, UK, Germany, and France.
Article quoting CJ Affiliate Holiday intelligence Report 2017
Article by John Giuliani is president and CEO of Conversant
Article with a quote from Chad Peplinski, SVP Media, Conversant
The Santa Barbara-based network will be in the spotlight at the international ceremony for results-based marketing, which will be held this year at London’s Hilton Bankside and is set to draw a crowd of up to 450 globally-based performance marketeers.
A guide on affiliate marketing with a quote form Jules Bazley, regional Vice President, CJ Affiliate UK
Article about google fine from European Union with comment form Jules Bayley, Vice President
An article on Affiliate Marketing with a quote from Jules Bazley, Regional Vice President, Cj Affiliate UK
Article about google fine from European Union with comment form Jules Bayley, Vice President
Article about google fine from European Union with comment form Jules Bayley, Vice President
Article about google adblocker with a comment from Robin Davies, MD of operations, Conversant
Have we lost the art of advertising in digital? Elliott Clayton (pictured below), vice president of media UK, Conversant, believes the basic principles of marketing are being ignored, in favour of conversion chasing. Writing exclusively for ExchangeWire, Clayton explains why personalisation needs to take a step forward.
Article about google adblocker written by Robin Davies, MD of operations, Conversant
Article about google adblocker with a comment from Robin Davies, MD of operations, Conversant
Article about google adblocker written by Robin Davies, MD of operations, Conversant
Global affiliate marketing network CJ Affiliate has launched Cross-Device Solution to accurately identify consumer transactions across multiple devices and reach multi-device shoppers on a deeper level than previous industry capabilities allowed.
CJ Affiliate by Conversant has announced the launch of its cross device solution which is designed to enable clients to evaluate and optimise affiliate relationships.
Interview with Owen Hancock, director of client development for CJ
Article about google adblocker with a comment from Robin Davies, MD of operations, Conversant
British multi-national retailer Debenhams has joined CJ Affiliate’s network. The network will now serve Debenhams’ affiliate marketing activity in the UK and Ireland. This will be an exclusive partnership from April 2017 onwards.
Debenhams has joined CJ Affiliate's network. The network will now serve Debenhams’ affiliate marketing activity in the UK and Ireland in an exclusive partnership from April 2017 onwards.
British multi-national retailer Debenhams has picked CJ Affiliate to serve Debenham’s affiliate marketing activity in the UK and Ireland in an exclusive partnership.
Debenhams chooses affiliate network CJ in bid to meet new affiliate marketing objectives
Elliott Clayton, Vice President of Media UK, Conversant, on true media personalisation
Elliott Clayton, Vice President of Media UK, Conversant, on true media personalisation
Sponsored by Affiliate Future, the Performance Marketing Awards’ Industry Rising Star category shines the spotlight on the next generation of marketers entering the industry of results-driven advertising.