Last Modified: 8 July, 2019.

The purpose of this cookie policy is to inform you about the types of cookies we use on this website, and via our Service. To view our complete privacy policy, please click here: Below is a summary of the types of cookies that may be set and their function. If you have any questions about our privacy practices, please email us by clicking here.

By 'our/we/us/ours' we mean Conversant and its wholly and partly owned subsidiaries, any company in which it has an interest by way of shareholding, or any company in a group of companies to which it may belong ('our group').

What is a cookie?

“Cookies” are files that are stored on your web-enabled client (such as your web browser or mobile device) and are used to improve your experience when seeing web and mobile advertisements and ensure that when you click on an ad, you are sent to the correct click-through destination. Accepting cookies through your web browser is your personal choice.  You can set your browser to disable cookies (see below).  However, if you choose not to accept cookies,  you may not be able to use all services on websites and you may see more alternative advertising, as we will not be able to limit what you see using cookies. There are many misconceptions about cookies. Cookies cannot erase your hard drive, install programs, or collect PII from your browser or device. Thus, Conversant does not use Cookies or web beacons to retrieve PII from your computer. Cookies are passive and simply used for transferring anonymous information about your online consumer behavior.

What is local storage data?

Local storage data are similar to cookies in that they allow data to be persisted in your browser when you visit a website. Local storage data are used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.  Information set in local storage data are only accessible from the same website domain that set the local storage data, and can only be set or accessed using JavaScript on pages from that same website. Local storage data have many of the same restrictions as cookies – if you delete cookies or your internet cache, local storage data are also deleted. Similarly, if you block cookies then local storage data are also blocked.  Since local storage data are so similar to cookies and we treat local storage data with the same privacy and data protection principles as cookies, when we use the term “cookies” on this page or any other material on our website or elsewhere, we are including both cookies and local storage data.

Why do we use cookies?

Cookies allow the server to recognise you when you revisit a website. Websites are able to read and write these files, allowing them to store things like personalization details or user preferences. They are widely used in order to make websites work properly and more efficiently, as well as to provide business and marketing information to the owners of the site. We may use cookies to estimate the total reach of an advertising campaign, as well as frequency of display. Cookies are also used for statistical purposes.  They track how many individual unique users we have on our website, how often they visit our website, and determine the effectiveness of online advertisements. There is further information please visit the European Digital Advertising Alliance if you click here: We will use the data that we collect through our use of these cookies to ensure that you see relevant and useful advertisements when you visit our website and/or use our services.

Our Cookies Policy

Here is a list of all the cookies that are set and their purpose:

Session Cookies are used only during your visit to the Sites and are erased once you close your browser;

Persistent Cookies remain on your browser for a period of time, usually for several years from your last visit to the Sites, and enable us to remember you on subsequent visits to provide more relevant content to you on such Sites.

Anonymous Analytics Cookies: every time a user visits our website, web analytics software provided by a third party generates an anonymous analytics cookie. This cookie can tell us whether or not the site you are viewing has been visited before. It allows us to track such things as how many individual users we have and which browsers users are utilising.

Member Area/Registration Cookies: when you register with us, we generate cookies that represent whether you are signed in or not. Our servers use these cookies to note which account you are signed in with, and where applicable, if you are allowed access to a particular service.

Advertising Cookies: are used to determine whether you have seen an advertisement or type of advertisement and how long it has been since you saw that advertisement. In order to do this, we place a cookie on your machine when advertising is shown. We may use cookies to more accurately target advertising to you. These cookies are anonymous. We also set anonymous cookies to users on certain third party sites. If you receive one of those cookies, we may then use it to identify you as having visited that site if you later visit another site. Based on this information, we may serve targeted advertising.

Our cookies do not store sensitive information such as your name and address. If you would rather restrict, block or delete cookies, or any other website, you can use your browser to do this.

Please click here for further details.


Changing your cookie settings

To enable or disable cookies, follow the instructions provided by your browser (usually located within the 'Help', 'Tools' or 'Edit' facility). Alternatively, see below for specific information about how to enable or disable cookies.

Conversant offers "opt-out Cookies" to block the placement of future Conversant Cookies on your system for 10 years from the time you opt-out. If you have multiple internet browsers or users on the same computer, you will need to perform the opt-out operation for each browser and/or user. If you or your privacy software deletes the opt-out Cookies from your computer, you will need to repeat the process. For more information about how behavioral advertising works, you can visit a website designed by the industry body for online advertising - the Internet Advertising Bureau (IAB). In the United Kingdom, Conversant conforms to the standards of the IAB UK Good Practice Principles which enable consumers to opt-out of having their behaviour tracked by technology.

Click Here to Install Conversant Opt-out Cookie

Please note that use of the opt-out Cookie will affect our ability to provide you content and advertisements that will more effectively match your interests and may prevent us from controlling the frequency with which you may view any particular advertisement. Please report any problems related to the opt-out process by clicking here.

Most Internet browsers give you the option of adjusting their settings to allow you to automatically refuse cookies. To adjust these settings, we suggest that you contact the supplier of you browser for more information.

How can I control my cookies and how do I turn cookies off?

All modern browsers allow you to change your cookie settings. We have provided a helpful way to do this in the outline below. Most browsers are set by default to accept cookies automatically, but you can alter the settings of your browser to prevent automatic acceptance and prompt you every time a cookie is sent to you or to allow you to choose not to receive cookies at all. If you wish to block cookies, please follow the relevant instructions.

Microsoft Internet Explorer

Select ‘Tools’ from the main task bar then ‘Internet Options’

Click on the ‘Privacy’ tab

Choose the level of cookie security you want, ranging from Block All Cookies, High, Medium High, Medium (default level), Low and Accept All Cookies

For more detailed information on these options under Internet Explorer, please click on one of the links below.

IE 9 -

IE 7/8 -

Google Chrome

Click on the Spanner icon and select ‘Settings’ from the drop down list

Click on the ‘Show Advanced Settings’ link

Click on the ‘Content Settings’ button under the ‘Privacy’ heading

Change the cookie setting to ‘Block sites from setting any data’

Click on the ‘Ok’ button

Click on the ‘Close’ icon on the tab


Select ‘Tools’ from the main task bar and then ‘Options’

Click on the ‘Privacy’ panel

Under the ‘Cookies’ section uncheck the ‘Accept cookies from sites’ option


Select ‘Settings’ from the main task bar and then ‘Preferences’

Click on the ‘Advanced’ panel and then ‘Cookies’

Click on ‘Never accept cookies’

Click on ‘OK’


Click on the Tools button from the main task bar and then ‘Preferences’

Click on the ‘Security’ panel

Under the ‘Accept Cookies’ section click on ‘Never’

Click on the X in the top right corner to close box

To enable cookies

If you're not sure of the type and version of web browser you use to access the Internet:

For PCs: click on 'Help' at the top of your browser window and select the 'About' option
For Macs: with the browser window open, click on the Apple menu and select the 'About' option

All other browsers

Please consult your documentation or online help files.

Further information about cookies

If you would like to learn more about cookies please visit

Useful links

If you would like to find out more, you may find the following links useful:

The IAB has provided the following website:

For more detailed information about cookies visit