Our Approach
UNITING TECHNOLOGY TO DELIVER
TRUE 1:1 PERSONALISED ADVERTISING

The essentials to help you find customers through personalised advertising and grow their loyalty.
Recognition & Reach
Connect with consumers like never before.

Our personalised advertising starts with recognising millions of real people across all their devices and browsers, and assigning each of them a unique, pseudo-anonymous ID.

Because the IDs are built from hashed email addresses and pseudo-anonymous purchase data, they're far more accurate than ones built from cookies or devices. And they continue to strengthen as we observe 100+ billion online interactions daily.

With these lifetime connections to millions, your conversations never miss a beat. And you'll reach every customer's devices (averaging 3.4 devices per person) with unprecedented 96% accuracy, dwarfing the industry average of just 50%.

Engage customers Acquire customers

Individualised profiles
Have complete, real-time knowledge of everyone.

Our profiles are built across more than 7,000 dimensions, including each individual’s purchases (online & offline), GPS locations, video views, web browsing, advert interactions, life events and product interests.

As more real-time data is absorbed, the more we understand each consumer’s preferences, how they act and how they’ll respond in the future.

With access to these profiles - the most comprehensive ever built - you’ll know your customers better than ever before. You’ll anticipate their next purchases and grow your relationship with them every time you connect.

Personalise at scale

 

Decisioning & delivery
Deliver the most relevant message, every time.

Every day, we make more than a trillion real-time decisions across media placement, product shots, layouts, headlines, colours, offers, calls to action and beyond. This allows for nearly infinite variations of your personalised adverts.

This decisioning allows you to make your marketing strategy unique for every single person you reach. You’ll know exactly whom to connect with and on which device and format, across 1.1 million websites and 173,000+ mobile apps. And you’ll deliver the most relevant, personalised adverts, based on the freshest real-time data.

Deliver personalised media & video

 

Measurement & insights
See the power of your performance.

Your marketing investment will be spent wisely, as Conversant's insights continuously observe and learn from your performance to keep your messages compelling.

You'll have full, transparent visibility into the power of your personalised advertising, broken down by channel, location, device, audience, creative and more. You’ll understand consumer behaviour at the person level, including how they index across the total population.

And with closed-loop measurement, you'll see your incremental return on investment, from direct sales to offline sales and their overlaps, over the lifetimes of your customers.

Reporting & Insights

 

Privacy by design
Protect anonymity, while harnessing insights.

Our approach is to both protect the public’s anonymity and provide benefits to advertisers, publishers, and consumers alike.

As well as embracing industry-standard privacy protection practices in every country we operate, we take additional steps to protect consumer privacy, offering every consumer a choice in what data we collect and how we use (or don’t use) that data to deliver personalised advertising to them.

We implement privacy by design within our business best practices to ensure that every step – from data collection, storage, use and its disposal – is done with extraordinary care and with great responsibility.

CRM Media Platform Video