Our personalised advertising starts with recognising millions of real people across all their devices and
Because the IDs are built from hashed email addresses and pseudo-anonymous purchase data, they're far more accurate than ones built from cookies or devices. And they continue to strengthen as we observe 100+ billion online interactions daily.
With these lifetime connections to millions, your conversations never miss a beat. And you'll reach every customer's devices (averaging 3.4 devices per person) with unprecedented 96% accuracy, dwarfing the industry average of just 50%.
Our profiles are built across more than 7,000 dimensions, including each individual’s purchases (online & offline), GPS locations, video views, web browsing, advert interactions, life events and product interests.
As more real-time data is absorbed, the more we understand each consumer’s preferences, how they act and how they’ll respond in the future.
With access to these profiles - the most comprehensive ever built - you’ll know your customers better than ever before. You’ll anticipate their next purchases and grow your relationship with them every time you connect.
Every day, we make more than a trillion real-time decisions across media placement, product shots, layouts, headlines, colours, offers, calls to action and beyond. This allows for nearly infinite variations of your personalised adverts.
Your marketing investment will be spent wisely, as Conversant's insights continuously observe and learn from your performance to keep your messages compelling.
You'll have full, transparent visibility into the power of your personalised advertising, broken down by channel, location, device, audience, creative and more. You’ll understand consumer behaviour at the person level, including how they index across the total population.
And with closed-loop measurement, you'll see your incremental return on investment, from direct sales to offline sales and their overlaps, over the lifetimes of your customers.
Our approach is to both protect the public’s anonymity and provide benefits to advertisers, publishers, and consumers alike.
As well as embracing industry-standard privacy protection practices in every country we operate, we take additional steps to protect consumer privacy, offering every consumer a choice in what data we collect and how we use (or don’t use) that data to deliver personalised advertising to them.
We implement privacy by design within our business best practices to ensure that every step – from data collection, storage, use and its disposal – is done with extraordinary care and with great responsibility.