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PRESS RELEASES

July 10, 2019
| London, United Kingdom

Germany shows the least understanding of the need for ads to pay for free content, whilst French, British and American consumers show more patience

Attitudes to online advertising vary wildly across Europe, a new survey has shown. According to research from Conversant, almost half (47%) of Germans want more experiential advertising, compared to just 16% of the UK and USA, and just 11% of the French. Consumers in Germany are also the least tolerant of ads as a means of providing free content, with just 30% admitting that they understand this, compared to 41% of the UK.

“Both the British and...

 
June 18, 2019
| London, United Kingdom

Dune London’s 7:1 return and £4.4m increase in incremental revenue down to data-based advertising strategy based on the right message, for the right person, at the right time

Dune London has revealed the formula behind a remarkable £4.4m surge in incremental revenue over the past three and a half years, achieved at a time when retail is in decline and the UK high street has seen one in 12 shops close in the last five years. The company implemented personalised advertising based on advanced data analysis and insights, to deliver the right message, for the right person, at the right time.

Faced...

 
May 22, 2019
| London, United Kingdom

Beloved homeware company Cox and Cox employed personalised display ads to achieve a remarkable incremental return on ad spend of over £2 million – 15% of total revenue

Homeware brand Cox and Cox has successfully complemented its catalogue-based business model with personalised display ads to generate an incremental return on ad spend (iROAS) of over £2 million over the last 18 months.

The Somerset-based company, founded by BBC television presenter Fiona Cox, acknowledged its previous marketing set up – whereby prospects and customers were treated the same way – lacked relevance and...

 
April 16, 2019
| London, United Kingdom

Shifting to long-term demand-driving advertising has attracted 18,000 new customers and boosted repeat purchases

BAM, the ethical retailer of bamboo clothing, has generated £700,000 of incremental revenue through updating its display advertising programme. This overhaul has also spurred new customer growth, with BAM winning 18,000 new customers. BAM’s new display programme uses Conversant’s CRM Media Solution to show a mixture of brand, offer and product ads, customised to the individual viewer and providing a much more relevant advertising experience.

BAM bamboo clothing, the...

 
March 19, 2019
| London, United Kingdom

Give us fewer, better ads, consumers plead, as half of adverts branded irrelevant

Consumers click on online adverts to find out more information, but marketers may be wasting half their budget with poor targeting, a study has revealed. According to new research from Conversant, which questioned consumers across seven different countries, 49% still see ads that are irrelevant or for products that they already own.

Clearly marketers are missing the mark when it comes to consumer targeting and with half of consumers being shown products that aren’t of interest, marketers are simply throwing...

 
February 5, 2019
| London, United Kingdom

Scotch & Soda’s transition from one-off ad campaigns to data-driven, personalised and always-on-media has generated revenue growth and increased customer lifetime value

Scotch & Soda, a premium omni-channel fashion retailer, has boosted its incremental return on ad spend to £5.50 for every £1 invested (5.5:1), thanks to a major overhaul in its digital advertising strategy.

The retailer is stocked in 8,000 outlets globally and worn by famous actors and musicians such as Eddie Redmayne and Justin Timberlake, but the team knew that there was much more they could do to keep the brand top of mind...

 
January 22, 2019
| London, United Kingdom

Retailers must adapt to boom in ‘browse in-store, buy online’ if they are to thrive in 2019

Millennial and Gen Z shoppers are increasingly browsing and purchasing online while in-store, reveals retail research from Conversant. According to the findings, 78% of younger generations shop both in-store and online simultaneously, and are 34% more likely than older customers to use a mobile device in a store.

“A few years ago, in-store Wi-Fi was seen as a basic marketing channel and time-waster for bored friends and partners waiting around,” comments Elliott Clayton, Senior Vice President of...

 
December 13, 2018
| London, United Kingdom

More consumers are shopping closer to Christmas, but online sales drop off on 19th December

December 19th marks the beginning of the end for online Christmas shopping, according to CJ Affiliate’s Holiday Intelligence Report. While more consumers are shopping later in December, shoppers stop buying online from December 19th, heading in-store instead.

“Online shopping volumes typically drop by approximately 20% each day from the 19th December until Christmas Eve,” explained CJ Affiliate’s Regional Vice President, Jules Bazley. “It’s highly likely that this is due to shoppers getting nervous...

 
October 30, 2018
| London, United Kingdom

Ease and convenience mean more shoppers are buying through voice assistants and social media but stores still winning at Christmas

More consumers will be turning to the likes of Alexa and Google Home to buy their Christmas gifts this year, research has revealed. According to the Holiday Retail Outlook Report by Conversant, Epsilon and LoyaltyOne, a third (31%) of consumers made Christmas purchases via a voice assistant last year.

The report, which analysed consumer Christmas shopping trends, also showed that mobile is increasing its Christmas shopping dominance. According to the research,...

 
September 25, 2018
| London, United Kingdom

Consumers buying Christmas gifts overseas is on the rise around the world, but Brits are favouring home-grown brands

The latest research into holiday season shopping has revealed that Brits are increasingly buying from home-grown brands – in stark contrast to continental Europe and North America. The research, from CJ Affiliate’s Holiday Intelligence Report, identified how Christmas seasons in recent years have seen cross-border shopping volumes peak around the world, except for in Britain.

The volume of UK cross-border retail sales over the holiday period decreased from 20% in 2016 to 17%...

 
September 4, 2018
| London,United Kingdon

Marketers need to start their campaigns now to maximise sales and revenue during peak week

New research has revealed that when consumers receive promotional messages in September, they are three times more likely to buy products and services during Black Friday and Cyber Monday. According to the study, marketers and advertisers who start their campaigns earlier treble their sales conversion rates compared to those who leave it until November.

According to the research, published by Conversant, a planned approach from September also results in more website visits. The number of consumers...

 
August 21, 2018
| London, United Kingdom

CJ Affiliate’s Holiday Intelligence Report reveals when high sales conversion periods occur during the holiday season

Despite increasing hype, consumers are not holding out for Black Friday and Cyber Monday deals as much as in previous years, new research has revealed. According to CJ Affiliate’s Holiday Intelligence Report, consumers are starting their Christmas shopping from the first week of November.

The study shows that the beginning of November experienced increases in its share of holiday revenue and double-digit growth, particularly in the second week of November, where year-on-year...

 
July 11, 2018
| London, United Kingdom

New figures from CJ Affiliate reveal retailers have witnessed average revenue growth of 64% on Prime Day

Prime Day is not just for Amazon, new research has revealed. Brand new figures from across CJ Affiliate’s global network reveal that from 2016 to 2017, across the two days of Prime Day retailers globally saw an average year on year revenue growth of 64% and year on year sales grew by 38%. This is a huge increase compared with the average global year on year growth for a day in July of 22% and 15% for sales.

“We’ve seen the effects of Black Friday and Cyber Monday but now retailers and...

 
June 6, 2018
| London,United Kingdon

CJ Affiliate study sheds light on affiliate marketing publisher ‘sales velocities’

The majority of sales driven by coupon and cashback offers complete within just twenty-four hours, research has today revealed. According to CJ Affiliate’s Cross-Device Intelligence Report, which examined cross-device purchases, 64% of coupon publishers and 54% of cashback publishers saw conversion in this period, compared to content, search and social publishers, where almost two-fifths (38%) saw conversions between eight and 49 days after the last click on a promotion.

“On average, cross-device purchases...

 
May 3, 2018
| London, United Kingdom

New cross-device study reveals that smartphones usually start the battle for attention – but desktops finish it

London, 2nd May 2018: An indecisive shopper is not necessarily a bad one, according to CJ Affiliate’s new Cross-Device Intelligence Report. Consumers using more than one device to make a purchase spend almost a quarter more (23%) than single-device shoppers. In fact, multi-device shoppers who begin browsing on a smartphone spend 37% more than single-device shoppers, representing a clear opportunity for retailers.

“We’ve all hesitated over a big purchase at one time or another, but...

 
April 11, 2018
| London, United Kingdom

Buyers want customisation and service but brands offering discounts

Marketers still aren’t getting personalisation right, new research has revealed. According to Epsilon’s new report The Power of me: The impact of personalisation on marketing performance, there is a disconnect between marketers and consumers, with brands failing to understand what their customers want from personalisation.

The personalised experiences most wanted by consumers are customisation and service, with a third of consumers (32%) wanting brands to suit something exactly to them and their needs, and another third (32%)...

 
February 7, 2018
| London, United Kingdom

New report reveals 13% decrease in ad clicks over 2017 holiday season – but revenues rise by 33%

London, 7th February, 2018: Brits are spending more but being more selective about the ads they click on, CJ Affiliate’s 2018 Holiday Performance Benchmarks Report has revealed, showing that getting ads right pays off for advertisers. Whilst the UK saw a spike in order and revenue growth over Black Friday and Cyber Monday, the number of clicks on Black Friday fell by 10% and for Cyber Monday they almost halved (-46%). “The good news for retailers is that whilst order numbers only rose by 7%,...

 
January 8, 2018
| London, United Kingdom

London, 8th January 2018: Despite the highs and lows of loyalty programmes in the last decade, the majority of consumers still want retailers to offer reward schemes, research revealed today. The 2017 Holiday Retail Outlook Report by Conversant, Epsilon and LoyaltyOne found that almost three-quarters (72%) of consumers are more likely to shop at a specific retailer if it offers a loyalty programme – but it needs to be personal.

“Following the Christmas rush, retailers want to hold onto those new customers they enticed in over the Christmas period as well as making sure their existing...

 
November 21, 2017
| London, United Kingdom

London, 21 November 2017: The majority (92%) of consumers’ shopping purchases will be influenced by offers and promotions this Christmas, according to research from the 2017 Holiday Retail Outlook Report by Conversant, Epsilon and LoyaltyOne.

Free shipping (58%) tops customers’ Christmas offers wish list, followed by money off purchases (48%) and “buy one, get one free” offers from retailers (37%). More than half (59%) of shoppers will be using loyalty program rewards for their Christmas purchases and a fifth (21%) of consumers want to gain loyalty points or rewards though their Christmas...

 
November 7, 2017
| London, United Kingdom

London, November 7th, 2017: The majority of marketers (85%) are still unable to tie together online and offline customer data, a new report has found. According to the CMO report by Conversant, this is compounded by the admission that a mere 16% of CMOs were ‘very confident’ that they could identify the same person over multiple devices online, running the risk of alienating customers.

“The word personalisation is often bandied about by marketers, but few are actually doing it right,” said Elliott Clayton, VP of Media UK, Conversant. “In fact, the large majority of marketers don’t have...

 
August 24, 2017
| London, United Kingdom

London, 24 August 2017: Almost two-thirds (65%) of consumers say companies, retailers or brands send them too many irrelevant communications, according to new research.

According to the 2017 Holiday Retail Outlook Report by Conversant, Epsilon and LoyaltyOne, 87% of 25 to 34-year-olds are more likely to shop at a retailer if it gives personalised offers. Just under a third (60%) of younger shoppers want these personalised offers through their mobile device, compared to a fifth (20%) of baby boomers, and 35% of 18 to 24-year-olds also prefer to communicate with retailers via texting.

When it...