September 4, 2018
| London,United Kingdon

Marketers need to start their campaigns now to maximise sales and revenue during peak week

New research has revealed that when consumers receive promotional messages in September, they are three times more likely to buy products and services during Black Friday and Cyber Monday. According to the study, marketers and advertisers who start their campaigns earlier treble their sales conversion rates compared to those who leave it until November.

According to the research, published by Conversant, a planned approach from September also results in more website visits. The number of consumers...

June 6, 2018
| London,United Kingdon

CJ Affiliate study sheds light on affiliate marketing publisher ‘sales velocities’

The majority of sales driven by coupon and cashback offers complete within just twenty-four hours, research has today revealed. According to CJ Affiliate’s Cross-Device Intelligence Report, which examined cross-device purchases, 64% of coupon publishers and 54% of cashback publishers saw conversion in this period, compared to content, search and social publishers, where almost two-fifths (38%) saw conversions between eight and 49 days after the last click on a promotion.

“On average, cross-device purchases...

May 3, 2018
| London, United Kingdom

New cross-device study reveals that smartphones usually start the battle for attention – but desktops finish it

London, 2nd May 2018: An indecisive shopper is not necessarily a bad one, according to CJ Affiliate’s new Cross-Device Intelligence Report. Consumers using more than one device to make a purchase spend almost a quarter more (23%) than single-device shoppers. In fact, multi-device shoppers who begin browsing on a smartphone spend 37% more than single-device shoppers, representing a clear opportunity for retailers.

“We’ve all hesitated over a big purchase at one time or another, but...

February 7, 2018
| London, United Kingdom

New report reveals 13% decrease in ad clicks over 2017 holiday season – but revenues rise by 33%

London, 7th February, 2018: Brits are spending more but being more selective about the ads they click on, CJ Affiliate’s 2018 Holiday Performance Benchmarks Report has revealed, showing that getting ads right pays off for advertisers. Whilst the UK saw a spike in order and revenue growth over Black Friday and Cyber Monday, the number of clicks on Black Friday fell by 10% and for Cyber Monday they almost halved (-46%). “The good news for retailers is that whilst order numbers only rose by 7%,...

January 8, 2018
| London, United Kingdom

London, 8th January 2018: Despite the highs and lows of loyalty programmes in the last decade, the majority of consumers still want retailers to offer reward schemes, research revealed today. The 2017 Holiday Retail Outlook Report by Conversant, Epsilon and LoyaltyOne found that almost three-quarters (72%) of consumers are more likely to shop at a specific retailer if it offers a loyalty programme – but it needs to be personal.

“Following the Christmas rush, retailers want to hold onto those new customers they enticed in over the Christmas period as well as making sure their existing...

November 21, 2017
| London, United Kingdom

London, 21 November 2017: The majority (92%) of consumers’ shopping purchases will be influenced by offers and promotions this Christmas, according to research from the 2017 Holiday Retail Outlook Report by Conversant, Epsilon and LoyaltyOne.

Free shipping (58%) tops customers’ Christmas offers wish list, followed by money off purchases (48%) and “buy one, get one free” offers from retailers (37%). More than half (59%) of shoppers will be using loyalty program rewards for their Christmas purchases and a fifth (21%) of consumers want to gain loyalty points or rewards though their Christmas...

November 7, 2017
| London, United Kingdom

London, November 7th, 2017: The majority of marketers (85%) are still unable to tie together online and offline customer data, a new report has found. According to the CMO report by Conversant, this is compounded by the admission that a mere 16% of CMOs were ‘very confident’ that they could identify the same person over multiple devices online, running the risk of alienating customers.

“The word personalisation is often bandied about by marketers, but few are actually doing it right,” said Elliott Clayton, VP of Media UK, Conversant. “In fact, the large majority of marketers don’t have...

August 24, 2017
| London, United Kingdom

London, 24 August 2017: Almost two-thirds (65%) of consumers say companies, retailers or brands send them too many irrelevant communications, according to new research.

According to the 2017 Holiday Retail Outlook Report by Conversant, Epsilon and LoyaltyOne, 87% of 25 to 34-year-olds are more likely to shop at a retailer if it gives personalised offers. Just under a third (60%) of younger shoppers want these personalised offers through their mobile device, compared to a fifth (20%) of baby boomers, and 35% of 18 to 24-year-olds also prefer to communicate with retailers via texting.

When it...