Report: 75% firmly believe one-to-one marketing is now essential

Download this free report by Econsultancy, Epsilon and Conversant to understand why senior marketing executives at $250 million+ revenue generating businesses firmly believe that true one-to-one communication is essential to the future growth of their businesses.

Key takeaways include:

  • 75% see one-to-one personalised marketing en-masse as essential to their future
  • Yet just 12% of organisations have a single customer view
  • Only 5% are able to tie offline sales to online marketing
  • 70% believe their competitors are focussed on acquiring one-to-one communication capability

Surveying hundreds of executives about their businesses, this report explores where marketing is today in its pursuit of personalised promotion, uncovering a stark gap between perception and reality.

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