Genuinely useful resources covering personalised marketing, display media, single customer views, and a great deal more. Reports, infographics, podcasts, and a host of other content.
A small selection of useful resources. Scroll down for more.
The Fashion Network covers Dune London and Conversant's work over the past three-and-a-half years, which has culminated in proven return for Dune of £4.4 million.
UK fashion footwear chain Dune London said this week that it's driven a £4.4 million rise in incremental revenue over the last three-and-a-half years by overhauling its marketing and shifting to personalised advertising based on advanced data analysis and insights.
It means it’s been able to “deliver the right message, for the right person, at the right time” and this has helped it “win new customers and increase customer spend and purchases, driving a 7:1 return on advertising spend.”
“We’ve got four years of live historical data, plus all of the data we imported to the campaign,” said the shoe chain’s Head of Performance Marketing, Mark Blenkinsop. “We know our customers and our customers' buying habits.” He said that by using the technology to remember who they are, and stay communicating with them, “over time, you win that person, and you gain market share.”
Read about Conversant's work in action, and understand how your business can leverage our expertise in personalised marketing.
Watch on-demand live talks, panel debates and discussions on the future of digital marketing, attribution and measurement, and personalised marketing.
Delivering the right message, with the right frequency, to the right people, at the right time. Watch this live video interview to understand how Boden's ex-Director of Global Marketing increased the brand's ROI by upwards of 20:1 by doing exactly that.
Every time we learn something new about someone - across 7,000+ dimensions, including offline purchases - we add it to their profile in real time. Then for each individual, we’ll deliver highly personalised messages they’ll care about, across all devices - with incremental results you can see for yourself.
In-depth research to help benchmark, learn and improve yourself and your business.
Attracting new visitors to your site can be an expensive business, but once you actually manage to get them there, how can you ensure your site is best structured for conversion? Harnessing benchmark data and insight from IMRG and Conversant, this report provides actionable advice to improve consumer conversion rates.
This report takes a magnifying glass to the product page: what are those subliminal factors which encourage a customer to add a product to their basket? This report covers an overview of the customer funnel; the importance of off-site marketing; and the effect of numerous factors on add-to-basket rates.
Reach more customers leading up to Christmas and build lasting loyalty year-round. The how-to guide for brands entering the winter holiday period. Claim your copy of this report for insight, data and takeaways to maximise ROI during the upcoming winter holiday period, plus 2019 and beyond.
Online shopping is the growth engine for retail, in general, and even more so during the winter holiday period. CJ Affiliate’s 2018 Holiday Intelligence Report draws upon global retail sales to highlight trends from previous years and what they mean for brands as they plan for 2018.
Download this free report by Econsultancy, Epsilon and Conversant to understand why senior marketing executives at $250 million+ revenue generating businesses firmly believe that true one-to-one communication is essential to future business growth.
Glean insight and takeaways from industry thought leaders from right across marketing and advertising - client-side, agency-side, tech-side, higher education, legal, and a great deal more.
Homeware brand Cox and Cox has successfully complemented its catalogue-based business model with personalised display ads to generate an incremental return on ad spend (iROAS) of over £2 million over the last 18 months.
The Somerset-based company, founded by BBC television presenter Fiona Cox, acknowledged its previous marketing set up – whereby prospects and customers were treated the same way – lacked relevance and personalisation. To overcome this, it partnered with Conversant and undertook a three month proof of concept to better understand the impact of personalisation.
The goals of the campaign were to create profitable acquisition of new customers, help existing customers make a second purchase by understanding their product affinity and to generate a profitable incremental return across all of Conversant’s activity for Cox and Cox. The results far exceeded the brand’s expectations.
“The numbers in the forecast were real, the proof of concept did what it was supposed to, we saw an immediate business impact and it was completely painless to set up,” explains Richard Bell, Cox and Cox’s COO. “All across the board – the results, the account management, the insight, I just thought ‘why haven’t we done this before?”
Over the next 18 months, Cox and Cox and Conversant went on to secure £2,088,462 in incremental revenue, a proportion of which was achieved by generating almost 25,000 new customers. To do this, they created 12,690 unique display creatives, to ensure all ads were personalised to the interests of prospects and existing customers.
Visualisations of key data from research reports, surveys and industry benchmarks.
In-depth discussions on the future of marketing, with industry insight, key trends and actionable takeaways to both consider and improve your marketing function.