Case Studies

Dune London: Speaking to individual consumers, one-to-one at scale

Luxury fashion brand Dune London partnered with Conversant, benefitting brand and ROAS. Read this in-depth case study to understand how.

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The 5 keys to connecting with real people

To speak to consumers with accurate and compelling messages, marketers need a single view of them across all channels and devices. This whitepaper lays out how to implement a single customer view.

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How to make true 1:1 marketing happen, at scale

To achieve truly personalised marketing, four essential pillars need to be realised: recognition and reach; individualised profiles; decisioning and delivery and measurement and insights. This guide explains how to achieve this.

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On-Demand Videos

Privacy By Design: The GDPR Summit

Recorded live at Vintners Hall, London, watch the on-demand videos in order to gain a greater understanding of your legal obligations, and how to meet them in order to comply with the GDPR and ePrivacy Directive for digital advertising. Featuring insightful talks and a panel session from brands, legal experts, IAB Europe, IAB UK, and highly experienced representatives from Conversant, CJ Affiliate, and Epsilon.

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What we've learnt about one-to-one personalisation at scale

Filmed live at the Savage Marketing event in Amsterdam, in this on-demand video talk, Elliott Clayton - Conversant's senior vice president of media - imparts what he's learnt about true one-to-one personalisation at scaleAfter a decade of helping iterate and refine Conversant's personalisation capabilities, Elliott's advice comes backed by first-hand industry know-how.

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GDPR: Solutions to Gain Consent for Advertisers and Publishers

Watch IAB Europe, IMRG, Conversant and CJ Affiliate in this on-demand webinar for actionable solutions to gaining GDPR compliant consent for digital advertising. Gain clarity into the obligations brought about by the GDPR on publishers and advertisers, before understanding how our free solution can gain compliant consent for your digital advertising activity.

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The Power of Personalisation: Keep your Customer Coming Back for More

Personalised marketing has been talked about for a long time. Yet for many businesses, it still hasn't fully materialised. Watch this video to understand how to implement true one-to-one personalisation at scale, today.

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Advertising Week Europe: The Elusive Attribution Model

Watch this on-demand panel debate on attribution, filmed at Advertising Week Europe, to understand why attribution is failing businesses, and what needs to change for measurement to serve real commercial interests. Featuring Conversant, Google, AOL and Campaign Magazine.

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Digital advertising and the GDPR & ePD

Here, we discuss the effects of the GDPR and ePD on the industry, focussing on business continuity and excelling under regulation.

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Mobile ad fraud: What, why and how?

A panel of industry insiders discusses the situation as it stands, and how to address mobile advertising fraud.

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The role of attribution in digital media

A podcast series with a panel of industry insiders, candidly discussing the true value of attribution in digital advertising.

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The making of personalisation

Listen to this podcast to understand one-to-one personalisation at scale from one of the leading instigators of personalised marketing.

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How to navigate the new digital landscape

Listen to insight and advice on ascertaining the value of digital B2B services, and how to advocate that benefit to the C-Level of your organisation.

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Peak Week Consumer Purchasing Habits 2018

Conversant reveals UK-consumer habits and key trends during the Peak Week period covering Black Friday and Cyber Monday. Understand how tweaking your marketing strategy can make consumers up to six-times more likely to purchase from your brand.

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The modern CMO's 5 biggest tech challenges... and how to solve them

How do you use tech to deliver the longevity and authenticity of personal, human connections? We surveyed international CMOs about their goals and challenges around using tech to form seamless personal customer connections.

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2017 Holiday Retail Outlook Report

How customers shopped and engaged with brands in previous years has shifted. Their expectations have reached new levels. Download this free report to access insight and data on how retailers can maximise ROI during the upcoming winter holiday period.

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Customer recognition: How marketing is failing at its top priority

Download this free report by Econsultancy, Epsilon and Conversant to understand why senior marketing executives at $250 million+ revenue generating businesses firmly believe that true one-to-one communication is essential to future business growth.

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IMRG Investigates... Personalisation

What really is marketing personalisation? In this new report, online retail association IMRG dives into personalisation in online retail – analysing what good looks like, where the current gaps are, and what retailers should be aiming for to be best in class. Read for an impartial overview of marketing personalisation.

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The modern CMO: Dream versus reality

Ambition is a trait shared by most senior marketers. Based on Conversant's research, this infographic looks at the ambitions and challenges of CMO's around the world.

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Do you really understand your customer?

40% of businesses believe they have a single customer view (SCV). But in reality, just 12% have the technological capabilities in place to implement one.

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