The challenge
Remain top of mind for fickle fashion consumers
“We try to build memory structures in everything we do – everything should be aligned. Conversant allowed us to create individual communication stories on a continuous basis efficiently - right person, right product and right look and feel for Scotch & Soda. Marketing is a mix, and Conversant is one digital element to our overall strategy, but it is the piece that allows us to be where our customers want us to be, when they want us to be there.”
Leon Wharton
Media Manager at Scotch & Soda
The Solution
“Conversant is driving new incremental demand from our mid-funnel, and I don’t think we serviced that properly before, or that the tools to do that existed previously.
"The audience insights Conversant offer is also really helpful. Not only are we delivering measurable revenue into the business, but Conversant also help us to understand our audience and leverage that internally – for example, the data helps us build a case for creative strategies across other media."
Leon Wharton
Media Manager at Scotch & Soda
THE RESULTS
For the first time, they have been able to accurately measure and validate the incremental contribution of digital media to their overall media mix.
"It’s a new technology and a new way of doing things, and I believe the figures I’m being shown for incremental performance of the Conversant activity.
“The team are obviously excited about the product - we liked it because the programme reporting options are so strong. Incrementality is a good method, and I believe businesses need to move towards measuring their marketing spend like this."
Performance
5.5:1
Incremental return on ad spend. That's £5.50 return for every £1 spent with Conversant.
25%
Messaged customers’ buying more often than non-messaged customers
23%
Messaged customers’ lifetime value increased against non-messaged customers
I really enjoy working with the team, the service levels are great – they are on it, they keep a good structure, they really listen, there’s an openness to want to work together, they know what they are talking about, and there’s professionalism there that I appreciate.
