An essential component of personalised marketing is the ability to measure, monitor and understand the true impact of marketing.
Conversant's solutions deliver the richest measurement and insights possible. All solutions provide incredibly granular insight and dynamic optimisation against campaign performance metrics. But with first-party data integration, the measurement and optimisation capabilities increase exponentially.
Our holistic on- and offline conversion tracking and statistically validated test and control analytics enable us to measure and optimise against incremental return on advertising spend. This delivers unprecedented results and superior insight into the true drivers of ROI for your brand.
Truly measure the business return on your marketing activity.
By implementing test and control groups amongst audiences, and the ability to track consumer-spend and action wherever it takes place - on- and offline, on any device and platform - we're uniquely placed to measure the true result of personalised marketing.
This component of our reporting suite defines what your campaign actually delivered with an accurate summary of:
Receive a comprehensive report detailing the value of true cross-device including:
Identify how awareness, purchase intent and brand favourability are positively affected by individualised targeting.